Field Marketing Manager M/F/D - DACH

Siemens AG; Hannover; On-site; EUR 69,900 - 115,500; Full time

Job summary

Siemens is seeking a Marketing Manager – DACH to lead awareness, demand generation, and ABM across Germany, Austria, and Switzerland. You will align with BFSI sales teams to accelerate growth and revenue. The role requires 7+ years of B2B marketing experience and travel.

You'll own regional marketing plans, develop integrated campaigns, and drive ABM for strategic accounts while reporting and optimizing results. This position emphasizes collaboration with sales and cross-functional teams.

Qualifications

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM.
• Experience marketing to Banking, Financial Services, or Insurance industries.
• Strong stakeholder management and sales partnership skills.
• Experience developing integrated multi-touch marketing programs.
• Experience with named-account ABM strategies.

Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration.
• Develop and execute integrated marketing campaigns that drive measurable results.
• Partner with sales leadership to align marketing programs with business objectives.
• Drive Account-Based Marketing (ABM) for strategic accounts.
• Manage regional marketing plans, reporting, and optimization.
• Execute events, tradeshows, and customer-facing programs.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Stakeholder management

Sales partnership

Multi-touch programs

Named-account ABM

Travel willingness

Job description

About Mendix – The Leading Low-Code Application Development Platform

Mendix is a low-code development platform that uses visual modeling to abstract long‑form coding. Customers use Mendix to create and deploy software faster, while collaborating between business users and developers throughout the process.

We strive to maintain a diverse, open, and safe working environment where people can be their true selves. We value every voice, celebrate individuality, and appreciate the diversity of thought and experience.

Position Overview

We’re growing our EMEA Marketing organization and are seeking an experienced Marketing Manager – DACH to drive brand awareness, demand generation, account‑based marketing, and pipeline progression across Germany, Austria, and Switzerland. You’ll partner closely with sales teams focused on Banking, Financial Services, and Insurance (BFSI) to accelerate growth and revenue.

Key Responsibilities

• Own DACH marketing strategy and execution across awareness, demand generation, and pipeline acceleration
• Develop and execute integrated marketing campaigns that drive measurable results
• Partner with sales leadership to align marketing programs with business objectives
• Drive Account‑Based Marketing (ABM) for strategic accounts
• Manage regional marketing plans, reporting, and optimization
• Execute events, tradeshows, and customer‑facing programs

Qualifications – Required

• 7+ years of B2B marketing experience in field marketing, demand generation, or ABM
• Experience marketing to Banking, Financial Services, or Insurance industries
• Strong stakeholder management and sales partnership skills
• Experience developing integrated multi‑touch marketing programs
• Experience with named‑account ABM strategies
• Willingness to travel and work independently

Qualifications – Preferred

• Experience with AI, cloud, data platform, or emerging technology solutions

Benefits

The primary locations for this opportunity are Germany, Austria, and Switzerland. Salary range: €69,900 – €115,500. Additional benefits information is available in each country at https://jobs.sw.siemens.com/benefits/.

Diversity Statement

We value equal opportunities and welcome applications from people with disabilities. At Siemens, we believe people with different experiences will excel as leaders. We will ensure individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Equal Employment Opportunity Statement

Mendix/Siemens is an Equal Opportunity and affirmative action employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination.

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_ English_formattedESQA508c.pdf.

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more: https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html.

Job Family

Global Marketing