Field Marketing Manager - GERMANY

Johnson Controls; Ratingen; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global technology company is seeking a Regional Field Marketing Manager based in Germany. This role involves executing localized marketing programs, managing multi-channel demand generation, and collaborating with sales teams. The ideal candidate will have over 8 years of B2B marketing experience and be fluent in German and English. Working in-office at least 3 days a week is required. This position offers a dynamic work environment with significant opportunities for impact.

Qualifikationen

• 8+ years of experience in B2B marketing.
• Hands-on experience with digital marketing and campaign execution.
• Strong understanding of sales funnels and campaign metrics.
• Team player with a performance mindset.
• Based in Germany, with the ability to work in-office at least 3 days/week.

Aufgaben

• Plan, localize, and execute multi-channel demand generation programs.
• Own end-to-end campaign execution, analyzing marketing funnels.
• Collaborate with global marketing squads to localize strategic campaigns.
• Partner with the sales team to support sales enablement.

Kenntnisse

B2B marketing experience

Digital marketing

Lead generation tactics

Sales funnel understanding

Cross-functional collaboration

Fluent in German

Fluent in English

Tools

Marketing automation tools

Jobbeschreibung

What will you do

AsRegional Field Marketing Manager, you will work at the intersection ofstrategy and execution. You’ll be responsible for driving localized marketing programs across a diverse and dynamic region, partnering closely with sales, global campaign teams, and the wider EMEA marketing organization.

This role offers the opportunity tolead impactful programs, adapt global campaigns for local success, and gain visibility in a fast-evolving marketing ecosystem.

How will you do it

Local Execution with Business Impact

• Plan, localize, and executemulti-channel demand generation programsthat generate qualified leads and accelerate pipeline conversion.
• Build and manage campaign calendars, aligning closely withsales leadersto ensure marketing programs support business priorities.
• Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and adapt and execute them forGermany & CEE.

Funnel-Focused Performance

• Ownend-to-end campaign execution, from planning to performance analysis.
• Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
• Maintain campaign dashboards and share insights with local and regional stakeholders.

Global Collaboration, Local Relevance

• Collaborate withglobal marketing squadsto localize and land strategic campaigns in the region, ensuring cultural and market relevance.
• Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
• Act as a connector betweencorporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.

Field Enablement & Sales Alignment

• Partner with the sales team to support sales enablement and event execution.
• Deliver content and tools tailored to local buying behaviors and customer needs.

What we look for

Required

• 8+ yearsof experience in B2B marketing
• Hands-on experience withdigital marketing, campaign execution, and lead generation tactics.
• Strong understanding ofsales funnels, campaign metrics, and marketing automation tools.
• Ateam player with a performance mindset; driven by impact, not ego.
• Skilled in cross-functional collaboration with sales, product, and global marketing teams.
• Fluent inGermand and English;
• Based inGermany, with the ability to workin-office at least 3 days/week.

Preferred

• Previous experience in industrial setting
• Additional Nordic languages

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