Field Marketing Manager - DACH

BLP; Köln; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Company shares

Performance bonus

Hybrid work

Job summary

blp is seeking a Field Marketing Manager, DACH, to build the company’s in-person and executive presence in the DACH region and turn events into a qualified pipeline. You will own the full cycle from event strategy to post-event conversion, engaging CFOs, COOs, and shared services leaders at target accounts.

You will lead executive roundtables, sponsor and present at finance/ERP events, and collaborate with partners and SDRs to generate measurable pipeline within a hybrid work model in Munich or

Qualifications

• 5+ years in B2B field or event marketing, enterprise software
• Track record of executive programs (roundtables, dinners)
• Experience marketing to finance/ops leaders (CFOs/COOs)
• Comfort owning a budget end-to-end with pipeline data
• Strong CRM and marketing automation knowledge
• Able to work autonomously as first field marketer in a new market

Responsibilities

• Own the DACH field marketing plan and quarterly events calendar
• Run executive programs (roundtables, dinners, briefings)
• Lead our conference presence (sponsorships, booths, speaking slots)
• Co-market with ERP/system integrator partners in the DACH region
• Turn attendance into pipeline with pre-event outreach and follow-up within 48 hours
• Adapt messaging and proofs for DACH finance/ops leaders with Product Marketing
• Measure pipeline influence, budget efficiency, and optimize spend

Skills

B2B field marketing

Executive programs

CRM & marketing automation

Autonomous work style

Tools

HubSpot

Job description

Join BLP and help make the world’s business processes autonomous!

Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.

Today, over 550 enterprise customers use BLP across 1,300+ deployed projects. In the processes we automate, customers achieve productivity improvements of 5 to 10 times.

To date, BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor. Our success is driven by deep expertise in technology and business processes, a superior product with strong product-market fit, reflected in an expanding customer base that includes Fortune 500 companies.

BLP is one of Switzerland's fastest-growing SaaS scale-ups; we are now entering our next phase of growth. From our headquarters on Zürich's Bahnhofstrasse, we're expanding globally, with a growing presence across Europe and North America.

Join us and help make autonomous operations the new standard.

About the role

As Field Marketing Manager, DACH, you will build BLP's in-person and executive presence in DACH and turn it into qualified pipeline for our sales team. You will be the first dedicated field marketer, owning the full cycle from event strategy to post-event conversion.

Our buyers are CFOs and COOs, along with Heads of Shared Services, Global Business Services, and Process Excellence at companies with high process complexity and high transaction volume. You will meet them where they make decisions: executive roundtables, peer dinners, industry conferences, and partner-led programs.

What you'll own

• Own the DACH field marketing plan. Build and run a quarterly calendar of events and programs aligned with sales territories, target account lists, and pipeline goals.

• Run executive programs. Plan and host intimate CFO and COO roundtables, peer dinners, and briefings in key metros, from guest list strategy to follow-up.

• Lead our conference presence. Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem events, including booth, speaking slots, and side events.

• Co-market with partners. Work with Partner Marketing to run joint programs with ERP and system integrator partners in the DACH.

• Turn attendance into pipeline. Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of every event.

• Make every program executive-ready. Adapt BLP's messaging, customer stories, and proof points with Product Marketing for DACH finance and operations leaders, leading with business outcomes rather than technology.

• Measure what works. Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for every program in our CRM, and reallocate budget based on results.

• Manage budget and vendors. Own the field budget, agencies, venues, and logistics partners with discipline and transparency.

What we're looking for

Required

• 5+ years in B2B field or event marketing, with an enterprise software company selling six-figure deals

• A track record of executive programs (roundtables, dinners, councils) that sourced measurable pipeline with C-level audiences

• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders

• Comfort owning a budget end-to-end and defending spend with pipeline data

• Strong working knowledge of CRM and marketing automation (HubSpot preferred)

• Ability to work autonomously as the first field marketer in a new market, while staying aligned with a team in another time zone.

• Experienced in working for companies based in EMEA.

• Willingness to travel 30–40% within DACH

• Authorization to work in DACH

Nice to have

• Experience in the ERP ecosystem (SAP, Oracle, NetSuite, Microsoft Dynamics) or with system integrator partners

• Background in finance automation, procure-to-pay, or order-to-cash software

• Familiarity with account-based marketing and intent data tools

Location: Munich or Cologne - Hybrid

Language: Must speak fluent English and German

What you'll get

• A product that wins. blp's solution consistently outperforms competitors. Your job is to open more doors.

• Real ownership. Choose annually to take your variable compensation in cash or company shares.

• Growth and autonomy. Build your own success path in a rapidly scaling, internationally expanding company.

• Continuous learning. Structured onboarding and ongoing coaching to help you excel.

• Exceptional team. Join a group of ambitious, collaborative colleagues who push each other to achieve excellence.

Learn more about blp and our values at blp.digital/company/careers.