Director of Product, Retail Media & MarTech (m / f / d)

Redcare Pharmacy; Deutschland; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A healthcare company in Germany is seeking an experienced professional to lead the Retail Media & MarTech product area. Responsibilities include developing strategies, driving product innovation, and managing cross-functional collaborations to boost performance. Ideal candidates should have over 5 years of experience in Retail Media Advertising, a strong understanding of customer data platforms, and a passion for innovation in a collaborative environment. This role offers remote work options and various employee benefits.

Leistungen

Personal development opportunities

Flexible work from home options

Corporate pension plan

Mental health support

Team-building events

Qualifikationen

• Over 5 years of leadership experience in Retail Media Advertising or MarTech.
• Experience with customer data platforms is essential.
• Strong expertise in e-commerce retail media platforms.

Aufgaben

• Build and lead the Retail Media & MarTech product area.
• Own and develop Retail Media strategy across channels.
• Drive the Retail Media Platform development.

Kenntnisse

Leadership in Retail Media Advertising

Customer Data Platforms

E-commerce Retail Media Platforms

Collaboration in Innovative Environments

Buy vs. Build Decisions

Jobbeschreibung

About your tasks :

• Build and lead the Retail Media & MarTech product and services area designing scalable solutions for Retail Media and related segmentation personalization and customer engagement.
• Own and further develop the Retail Media strategy and network across in-store online app and off-platform channels maximising our revenue streams for Redcare Pharmacy.
• Drive the development of the Redcare Pharmacy Retail Media Platform incorporating both onsite and offsite offerings via an automated scalable self-service offering to both our internal and external customers.
• Drive our product-enabled Personalisation strategy optimising our customer-touchpoint capability through tooling such as our CDPto enable effective segmentation user journey creation and insights for personalized campaigns.
• Collaborate closely with engineering and data teams to ensure the creation of innovative tools that align with your vision strategy and business goals.
• Establish Product KPIs and ROI measurement analytics and transparent reporting for internal & external stakeholders.
• Foster cross-functional relationships to unlock synergies acrossMarketing Data & AI and Category Management.

Qualifications : About you :

• More than 5 years leadership experience in products and services related to Retail Media Advertising orMarTech and AdTech.
• Experience withcustomer data platformsis a must. You have collaborated with internal stakeholders and made choices on buying or building effective solutions.
• Strong expertise ine-commerce retail media platforms or marketplaces with a history of creating impactful data-driven solutions.
• Youre excited to work in a highly collaborative innovative environment with a focus on stakeholder empowerment.
• Experience inbuy vs. build decisionsand consolidating purchased tools for maximum effectiveness.
• Ideally direct experience in working with Commercial Advertising teams and sales cycles.

Additional Information :

About your benefits :

In order to provide you with the best possible support for your individual needs - whether its living a healthy life having enough time for your family or developing your skills - we offer a wide range of different site-specific benefits :

• Personal development : Grow! We support and encourage your individual development through various in- and external trainings.
• Work from Home : If your job does not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Corporate pension plan : We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
• Mental Health : Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Redcare events : We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.

Remote Work :

Employment Type :

Key Skills

Instrument,Credit Control,Drafting,Government,Administration Support,Analytics

Experience :

Vacancy :