Director Marketing (all genders)

STARK; Berlin; Vor Ort; EUR 140.000 - 200.000; Vollzeit

Zusammenfassung

STARK, a new kind of defence technology company focused on autonomous systems, seeks a Director of Marketing in Berlin. You will map the European defence landscape, build strategies across ministries and operators, and drive trust through brand and content.

Lead a small senior team and own events and exhibitions as part of shaping market uptake. You will influence decisions by turning political and procurement insights into actionable campaigns, with a focus on outcomes over impressions, and

Qualifikationen

• As the You know European defence from the inside armed forces, procurement, a ministry, a prime, policy work or serious analysis.
• You think in decision journeys how a procurement officer, an operator and a minister each come to trust a system.
• You have standing relationships across the German and European defence ecosystem, and you understand the NATO context.
• You know the establishment without thinking like it, you belong to the tech- and software-defined, AI-native generation of defence, where things move in months.

Aufgaben

• Read the landscape: budgets, programs, procurement cycles and the political context around them and turn it into direction the whole unit acts on.
• Decide which events, campaigns and demonstrations matter. Eliminate the ones that don't.
• Understand how ministries, procurement offices and operators actually evaluate technology, and direct the content that earns their trust.
• Carry what the field teaches you back into product and brand.
• Bring a product into market slash and you should oversee the full lifecycle of go-to-market.
• Build and lead a small, senior team.
• Responsible for Events and Exhibition

Kenntnisse

European defence landscape

Relationships across German and EU def

NATO context understanding

Tech- and software-defined defence

Brand and design collaboration

Jobbeschreibung

STARK is a new kind of defence technology company revolutionizing the way autonomous systems are deployed across multiple domains. We design, develop and manufacture high performance unmanned systems that are software-defined, mass-scalable, and cost effective. This provides our operators with a decisive edge in highly contested environments.

We’re focused on delivering deployable, high-performance systems - not future promises. In a time of rising threats, STARK is bolstering the technological edge of NATO Allies and their Partners to deter aggression and defend Europe - today.

About the team

As the Director of Marketing you are responsible for a team of ca 8 people, reporting directly to you.

Your mission:

Nothing in our market is bought off a campaign. Your job is to know the European defence landscape well enough to tell us where to show up, when, and why and to be measured on outcomes, not impressions.

Responsibilities:

• Read the landscape: budgets, programs, procurement cycles and the political context around them and turn it into direction the whole unit acts on.
• Decide which events, campaigns and demonstrations matter. Eliminate the ones that don't.
• Understand how ministries, procurement offices and operators actually evaluate technology, and direct the content that earns their trust.
• Carry what the field teaches you back into product and brand.
• Bring a product into market slash and you should oversee the full lifecycle of go-to-market.
• Build and lead a small, senior team.
• Responsible for Events and Exhibition

Qualifications:

• As the You know European defence from the inside armed forces, procurement, a ministry, a prime, policy work or serious analysis.
• You think in decision journeys how a procurement officer, an operator and a minister each come to trust a system whether or not you've ever called it that.
• You have seen what a strong brand and design org does for winning trust, and you want to work with one not around it.
• You have standing relationships across the German and European defence ecosystem, and you understand the NATO context.
• You know the establishment without thinking like it, you belong to the tech- and software-defined, AI-native generation of defence, where things move in months

This is not for you if

• You want to run loud campaigns. We don't run them.
• You want to reinvent the brand. It isn't yours to reinvent, it's your instrument.
• You need certainty before speed.

About us

SECURITY CLEARANCE

Due to the nature of our work in the defence sector, candidates must be eligible to obtain and maintain the appropriate security clearance required for this position. Details will be provided during the recruitment process.

EQUAL OPPORTUNITY

We are an equal-opportunity employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, or any other characteristic protected by applicable law.