Director, Creative Strategy

Global Sports Jobs Limited; München; On-site; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Diverse projects with national and国际范围

Access to global CAA network

Parental leave policy

JobRad (bike leasing)

Deutschlandticket

Wellpass

Attractive vacation policy

High-performance culture

Job summary

CAA Munich Office is seeking a Director, Creative Strategy to steer high-impact brand strategies across sport, entertainment and culture. You will lead day-to-day strategy, translate insights into actionable briefs, and shape narratives with global teams.

Fluency in German at native-like levels and English at advanced levels is essential, with a track record of crafting compelling decks and driving cross-functional collaboration for major brands.

Qualifications

• Significant experience in strategy, planning, brand consulting or integrated communications.
• Strong experience developing partnership strategies and campaigns, with deep understanding of value through sport, entertainment and culture.
• Experience across Creative, Insights & Analytics, Account and Client Teams.
• Strong strategic storytelling, writing and presentation skills.
• Confidence in workshops, brainstorms and senior stakeholder discussions.
• Ability to balance long-term strategic thinking with fast-moving client and creative demands.
• Experience across global markets with a focus on EMEA.
• German at C2 level with the ability to write creatively, and English at C1 or above.

Responsibilities

• Lead day-to-day strategy across multiple accounts, growing both the work and the relationships.
• Develop insight-led brand, campaign and partnership strategies across content, experiences, sponsorships and integrated campaigns.
• Translate research, cultural insight and data into clear direction that account and creative teams can act on.
• Write world-class briefs that inform and inspire ambitious, effective creative work.
• Write strategic and creative decks in modern, confident German, turning English-language ideas into German that feels native.
• Work with creative teams to shape compelling strategic platforms, narratives and campaign ideas.
• Bring clarity and energy to workshops, brainstorms and creative development sessions.
• Spot cultural shifts, emerging platforms, and partnership opportunities before others do.
• Connect brands to sport, entertainment, talent and culture in ways that feel natural, relevant and valuable.
• Craft audience tensions and cultural truths that unlock fandom, shift behaviour and build deeper brand connections.
• Bring strategic firepower to new business pitches and proactive ideas that grow existing accounts.

Skills

Strategy experience

Partnership strategy

Global markets (EMEA)

German (C2) writing creatively

English (C1+) proficiency

Strategic storytelling

Presentation skills

Workshop facilitation

Job description

About the Role

This Director, Creative Strategy role is based in CAA's Munich office and is central to the continued growth of CAA Brand Consulting following a streak of new business wins. The role offers the chance to work with some of the world's biggest brands, exploring partnership opportunities and developing culturally fluent campaigns across the sports and entertainment landscape. The successful candidate will help shape the future direction of the work, the department and the agency itself, joining a fast-growing international team.

Key Responsibilities

• Lead day-to-day strategy across multiple accounts, growing both the work and the relationships.
• Develop insight-led brand, campaign and partnership strategies across content, experiences, sponsorships and integrated campaigns.
• Translate research, cultural insight and data into clear direction that account and creative teams can act on.
• Write world-class briefs that inform and inspire ambitious, effective creative work.
• Write strategic and creative decks in modern, confident German, turning English-language ideas into German that feels native.
• Work with creative teams to shape compelling strategic platforms, narratives and campaign ideas.
• Bring clarity and energy to workshops, brainstorms and creative development sessions.
• Spot cultural shifts, emerging platforms, and partnership opportunities before others do.
• Connect brands to sport, entertainment, talent and culture in ways that feel natural, relevant and valuable.
• Craft audience tensions and cultural truths that unlock fandom, shift behaviour and build deeper brand connections.
• Bring strategic firepower to new business pitches and proactive ideas that grow existing accounts.
• Advance ways of working across digital, social, content and channel planning, and shape how the team uses AI in research, insight and idea development.
• Build collaborative relationships that create alignment, momentum and confidence across projects.

Required Experience & Qualifications

• Significant experience in strategy, planning, brand consulting or integrated communications.
• Strong experience developing partnership strategies and campaigns, with deep understanding of how brands create value through sport, entertainment and culture.
• Experience working across Creative, Insights & Analytics, Account and Client Teams.
• Strong strategic storytelling, writing and presentation skills.
• Confidence in workshops, brainstorms and senior stakeholder discussions.
• Ability to balance long-term strategic thinking with fast-moving client and creative demands.
• Hands-on mentality paired with a proactive, solutions-driven mindset.
• Experience across global markets with a focus on EMEA.
• German at C2 level with the ability to write creatively, and English at C1 or above.

Workplace

• Based in the Munich office.

Benefits & Perks

• Diverse projects for companies with both national and international reach.
• Access to the global CAA network.
• Parental leave policy, JobRad (bike leasing), Deutschlandticket, and Wellpass.
• Attractive vacation policy.
• A high-performance culture without cutthroat mentality.
• Focus on professional and personal development.

About the Company

Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy.