Digital Portfolio Manager (m/f/d)

Thomann; Treppendorf; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

30 days holiday

Christmas bonus & company pension

Mobile working

International environment

Free German lessons

Employee discount

Job summary

Thomann GmbH is seeking a Digital Portfolio Manager (m/f/d) to join its Marketing team. You will lead technical marketing projects, connect Marketing and IT, and drive adoption of AI and automation across campaigns and platforms.

You’ll be the product owner for cross‑functional initiatives, coordinate budgets and resources, and advise on technical solutions with a strong focus on music industry impact. English and German proficiency required; mobility within a dynamic, international environment

Qualifications

• Several years of professional experience in technical project management, portfolio management or product management.
• Experience managing budgets, resources and priorities with clear oversight of complex projects.
• Solid technical understanding of digital platforms, systems and interfaces.
• Hands-on experience with AI and automation tools and use cases or prototypes.
• Analytical and strategic thinking with a structured, independent approach.
• Excellent communication and ability to align multiple teams; fluent German and English (B2+).
• Passion for music and the music industry is a definite plus.

Responsibilities

• Oversee and coordinate all projects related to the musician network websites, tracking status, budgets, resources, risks and dependencies.
• As Product Owner for joint projects with development teams, represent Marketing’s requirements and priorities.
• Coordinate technical marketing projects with multiple systems, teams or external providers for smooth collaboration.
• Advise Marketing Technology on technical solutions and lead tool evaluations with IT collaboration.
• Prepare reports and decision materials for the CMO and follow up on key decisions.
• Drive AI adoption and automation in Marketing, identify use cases, and develop prototypes/workflows.

Skills

Tech PM

Portfolio mgmt

Product mgmt

AI/Automation

German B2

English B2

Job description

Music is our passion, and innovative technologies help us share that passion with people around the world. We’re looking for a Digital Portfolio Manager (m/f/d) to join our Marketing team. In this role, you’ll oversee our technical marketing projects, connect Marketing and IT, and drive the adoption of new technologies, AI and automation. This is your opportunity to actively shape Thomann’s digital future.

Your Responsibilities

We inspire and enable people to speak music, everywhere.
And we want to do this with you. Your responsibilities will be as challenging as they are varied:

• You’ll oversee and coordinate all projects related to the websites of our musician network, keeping track of project status, budgets, resources, risks and dependencies
• As Product Owner for joint projects with our development teams, you’ll represent Marketing’s business requirements and priorities while supporting project managers with planning and implementation
• You’ll coordinate other technical marketing projects, particularly those involving multiple systems, teams or external service providers, ensuring smooth collaboration between everyone involved
• You’ll be the central point of contact for Marketing Technology, advising our teams on technical solutions, evaluating new tools and technologies from a marketing perspective, and supporting their selection and implementation in close collaboration with IT
• You’ll prepare reports and decision‑making materials for our CMO, follow up on key decisions and advise on technical marketing topics
• You’ll drive the adoption of AI and automation in Marketing, identify new use cases, advise our teams and develop prototypes and smaller automations yourself

Your Profile

At Thomann, your knowledge, talent and ideas will find the perfect stage.
Here’s what you should bring to the team:

• You have several years of professional experience in technical project management, project portfolio management or product management
• You have experience managing budgets, resources and priorities and can maintain a clear overview, even when dealing with complex projects
• You have a solid technical understanding of digital platforms, systems and interfaces and can confidently assess technical requirements and solutions
• You have hands‑on experience with AI and automation tools and have ideally already developed your own use cases, prototypes or automated workflows
• You combine analytical and strategic thinking with a structured, independent and solution‑oriented approach to work
• You have excellent communication skills, know how to bring different teams together and can explain complex technical topics in a clear and accessible way
• You have very good German and English skills (at least B2 level)
• A passion for music and the music industry is a definite plus

Our offer

Check out what else we have to offer besides the best colleagues in the world:

• Contact with customers who love us
• 30 days of holiday
• Attractive and performance‑related remuneration with Christmas bonus, as well as company pension scheme
• Pleasant working atmosphere with flat hierarchies
• Modern, well‑equipped workplace far away from city noise and traffic jams
• Possibility of mobile working
• Varied projects in an international environment
• Free German lessons
• Corporate benefits and employee discount
• Company canteen with changing, freshly prepared dishes
• Fully equipped rehearsal room
• Modern, in‑house fitness studio for free use
• JobRad offer

Who are we?

About Us
Founded in 1954, Thomann is now the world’s largest retailer of musical instruments and equipment and ranks among Germany's largest e-commerce companies. Our webshop, thomann.de, lies at the heart of everything we do. Whether you are a beginner or an internationally acclaimed musician, our team of more than 1,900 employees from over 55 nations strives to meet every requirement of our roughly 15 million customers. Our product range currently features more than 120,000 items, spanning instruments and sheet music to event and lighting technology - from the world's leading international brands to our 30 exclusive Thomann private labels.

Thomann Campus
Located in Treppendorf near Bamberg, our campus is home to not only Europe’s largest dispatch warehouse but also Europe’s largest music store: a musicians' paradise covering over 12,000 square meters for testing equipment, making new discoveries, or simply finding inspiration. Our Service Center is also situated on campus. In our specialized service departments and workshops, around 230 staff members handle maintenance, care, and repairs for defective products.