Digital Media Manager

Coty; Darmstadt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global cosmetics company in Darmstadt is seeking a Digital Media Manager to enhance digital campaign performance and optimize media strategies. The role involves collaboration with brand and agency teams to analyze results, present strategic insights, and implement data-driven improvements. Responsibilities include campaign execution, KPI tracking, and media spend optimization across various digital channels. The ideal candidate should be skilled in data analysis and digital marketing technologies to boost brand visibility and ROI.

Qualifikationen

• Experience in digital media management with a focus on data insights.
• Strong analytical skills for monitoring and optimizing KPIs.
• Ability to develop and implement digital marketing strategies effectively.

Aufgaben

• Analyze performance against KPIs and provide strategic recommendations.
• Develop digital media strategies to meet brand objectives.
• Collaborate with stakeholders to optimize campaign performance.

Kenntnisse

Data-driven insights

Campaign performance analysis

Digital Marketing technology

A/B testing

Budget allocation

Stakeholder management

Tools

Google Marketing Platform

Google Ads

DoubleVerify

CreativeX

Traackr

Jobbeschreibung

As Digital Media Manager

As Digital Media Manager you work closely with Brand and agency teams to ensure that Digital Media is fully optimized by analyzing performance and results within the digital landscape and by presenting strategic insights and recommendations for improvement.

You own digital campaign execution and oversee inflight optimization. Identifying which digital channels and assets are not delivering against the KPIs, establishing the reasons why and presenting strategic recommendations to maximize ROI are your key responsibilities.

Key Responsibilities

• Continuous improvement through implementation of learnings in upcoming campaigns, advice on digital channel mix, buyable audiences and design P aid/ Owned /Earned (POE) consumer journeys by touchpoints
• Conceptual development of strategies for partner platforms and working closely with the brand teams to develop best individual performance media activation
• Work with the Brand, PRIM and agency teams to map media and comms to consumer journeys
• Develop Digital Media strategies that deliver on Brand objectives
• Use data and Marketing technology for precision Marketing at scale – from Programmatic Buying to Audience Segmentation to DCO
• Drive strategic use of first - and second-party data
• Work with internal and external stakeholders to manage core technologies (Google Marketing Platform, Google Ads, DoubleVerify, CreativeX, Traackr etc.)
• Measure Digital Media performance against KPIs defined for each step of the Marketing funnel
• Maintain and improve the Efficiency KPI framework to ensure campaigns are monitored accurately and efficiently (what’s working and what isn’t)
• Use data-driven insights for effective budget allocation
• Work with technology to analyze and optimize performance across paid, owned and earned channels including Social Media and eCommerce
• Conduct A/B tests to gauge Digital Media effectiveness, making recommendations to optimize digital channels and digital content for improved advertising experience
• Analyze competitor Digital Media strategies and use this to improve COTY´s campaign competitiveness
• Be an expert in all relevant tools and technologies required to excel in your role
• Upgrade Digital Marketing knowledge and skills in the organization
• Drive innovation - keeping on top of latest trends

Summary

Before each activation

• Translate the communication objectives into the right set if media & conversion KPIs
• Maximize use of 1st party (including web analytics and CRM segments), 2nd and 3rd party data for building the targeted audience segments
• Ensure technical tracking is set up

During activation

• Monitor closely the performance of these KPIs and advise ongoing optimizations during campaigns
• Track creative messages, audiences, touchpoint , destination content, retargeting, frequency caps, viewability etc.
• Improve performance according to Playbooks/Golden Rules, CNC and CreativeX compliance
• Develop and maintain a performance dashboard

After the activation

• Collaborate with the media agency and PRIM team to identify factors driving campaign KPIs performance
• Tell the story behind the data to non-technical team members and communicate findings to diverse stakeholders