Digital Marketing Operations Intern

Jobtailor; Deutschland; Vor Ort; EUR 18.131 - 26.592; Teilzeit

Zusammenfassung

IFSA is seeking a part-time marketing operations intern located in the USA to assist with CRM hygiene, data cleansing, and lead routing. You will help build audience lists, support email campaigns in HubSpot, and publish content via WordPress while collaborating with cross-functional teams.

Ideal candidates are current undergraduates or recent graduates with strong Excel skills, familiarity with HubSpot/Salesforce, and comfort with analytics tools. Training is provided.

Qualifikationen

• Undergraduate or graduate student status or recent graduate seeking part-time internship.
• Comfort with basic spreadsheet functions (VLOOKUP, pivot tables).
• Experience with HubSpot or Salesforce; training provided.
• Familiarity with Google Analytics is helpful.
• Strong MS Office 365 knowledge (Word, Excel, PowerPoint, Outlook, SharePoint).
• WordPress experience is a plus; CMS familiarity is valuable.
• Authorized to work in the USA and physically located in the USA for the internship.

Aufgaben

• Audit CRM records, merge duplicates, and standardize fields.
• Perform data cleansing; flag incomplete records for enrichment.
• Route inbound leads to correct sales reps per territory rules.
• Update lead statuses, scores, and stages for dashboards.
• Export targeted lists for email campaigns and verify criteria.
• Support weekly engagement reports and dashboards; flag outliers.

Kenntnisse

CRM management

Data cleansing

Email campaign execution

HubSpot

Salesforce

Google Analytics

MS Office 365

WordPress

Ausbildung

Undergraduate or graduate student status

Tools

HubSpot

Salesforce

WordPress

Jobbeschreibung

Responsibilities

• Assist with routine database hygiene by auditing CRM records, identifying and merging duplicate contacts/accounts, and standardizing mis formatted fields (e.g., phone numbers, email addresses, and URLs).
• Perform regular data‑cleansing sweeps to purge invalid email bounces, standardize naming conventions, and flag incomplete records for further enrichment by senior team members.
• Monitor inbound lead queues, manually routing unassigned or misrouted leads to the correct regional or enterprise sales representatives based on established territory rules.
• Maintain lead lifecycle accuracy by updating contact statuses, lead scores, and stage progressions as records advance through the pipeline, ensuring reporting dashboards reflect real‑time activity.
• Assist in list‑building and segmentation for email campaigns by exporting targeted contact lists from the CRM and verifying that all included leads meet required demographic criteria.
• Help prepare weekly engagement reports and dashboards by pulling standard CRM reports, compiling data into reporting platforms, and flagging outliers (e.g., abnormal web traffic patterns, UTM‑tagged campaign performance discrepancies, or conversion‑rate fluctuations) for marketing leadership to review.
• Contribute to process documentation by updating quick‑reference guides and standard operating procedures (SOPs) for common CRM tasks as workflows evolve.
• Build, revise, and deploy email campaigns and automated nurture workflows in HubSpot, assisting with audience segmentation, A/B testing, and basic performance reporting to improve subscriber engagement and conversion.
• Publish and categorize website content (pages, blogs, resources) in IFSA’s WordPress CMS, ensuring accurate tags, SEO metadata, and timely refreshes.
• Manage and audit IFSA’s external presence by updating program and service listings across third‑party review platforms and directories to ensure accuracy and consistency.
• Collaborate cross‑functionally with colleagues across IFSA departments to gather content requirements, align messaging, and support integrated marketing initiatives.
• Support day‑to‑day marketing operations with additional ad‑hoc projects and administrative tasks as assigned, contributing to the overall efficiency and responsiveness of the marketing team.

Requirements

• Current undergraduate or graduate student; or recent college graduate seeking part‑time work experience while actively securing full‑time employment.
• Comfort with basic spreadsheet functions (VLOOKUP, pivot tables) for data work is also a plus.
• Prior exposure to a CRM like HubSpot or Salesforce is a nice bonus, though we will provide training.
• Familiarity with web analytics tools such as Google Analytics is helpful but not mandatory.
• Solid working knowledge of Microsoft Office 365—Word, Excel, PowerPoint, Outlook, and SharePoint—is the primary technical expectation for this role.
• Working familiarity with web content management systems is valuable, and experience with WordPress is a plus but not required.
• Authorized to work in the USA; physically located in the USA for the duration of the internship.

Core Competencies

Demonstrates proficiency in CRM management, data cleansing, and email campaign execution, with a strong focus on maintaining data integrity and supporting marketing operations. Familiarity with web content management and analytics tools enhances the ability to contribute to integrated marketing initiatives.