Digital & Content Marketing Manager (f/m/d)

Deutsche Börse AG; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A financial services provider in Frankfurt is seeking a Digital & Content Marketing Manager to optimize marketing activities for retail investors. This role involves planning digital marketing, managing campaigns across various channels, and ensuring effective CRM strategies. Candidates should possess a degree in Economics and Marketing, along with skills in digital marketing and proficiency in image editing. Fluency in German and English is essential, as well as the ability to work collaboratively within a team.

Qualifikationen

• Completed degree in Economics and Marketing or comparable qualification.
• Proficiency in image editing (Adobe Photoshop) and video cutting.
• Experience in marketing automation using a CRM system.

Aufgaben

• Plan and implement digital marketing for retail investors.
• Manage and update website and app content.
• Track KPIs and analyze campaign performance.

Kenntnisse

Digital marketing

CRM campaigns

Team player skills

Image editing

Fluency in German

Fluency in English

Ausbildung

Degree in Economics and Marketing or comparable qualification

Tools

Adobe Photoshop

Jobbeschreibung

Your career at Deutsche Börse Group

(This position is limited for two years)

Your area of work

As Digital & Content Marketing Manager, you will execute and optimize digital marketing activities for the Cash Market, focusing on retail investors. You will manage campaigns across all digital channels - website, app, social media, and email - while ensuring data-driven performance improvements and effective CRM strategies. You will be part of the Trading & Clearing Marketing team at Deutsche Börse Group. The team develops and implements marketing strategies for Deutsche Börse, Eurex Frankfurt AG, Eurex Clearing AG and Eurex Repo GmbH. Our marketing activities are globally delivered from our locations in Eschborn, Frankfurt, Chicago and Singapore.

Your Responsibilities

• Plan and implement digital marketing and communication for Deutsche Börse products and services, particularly for retail investors in the cash market
• Manage and update website and app content (live.deutsche-boerse.com) and oversee social media presence (@deutsche.boerse)
• Advancing digital features for the website and the app
• Create and optimize digital content: newsletters, landing pages, product descriptions, presentations, social media posts, banners, and visuals
• Manage multimedia assets (images, videos, audio), including editing and cutting for campaigns and online activities
• Execute CRM campaigns and support marketing automation processes
• Track KPIs, analyze campaign performance, and prepare reports for continuous optimization
• Conceptualize and execute strategic marketing plans in alignment with internal business stakeholders and overall business strategy

Your Profile

• A completed degree in Economics and Marketing or a comparable qualification
• High resilience, a team player, customer-oriented, proactive, creative, with excellent communication skills
• Knowledge of the German market for private investment and trading, its structures, and the respective target groups and products is an advantage
• Proficiency in image editing (Adobe Photoshop) and video cutting
• Experience in marketing automation using a CRM system
• You are comfortable with appearing on camera for video content on our digital channels is a plus
• Fluent in German and English, both written and spoken