Customer Marketing Digital Activation Manager (d/f/m) – Professional Hygiene

Essity; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

Flexible working hours

30 days vacation

Learning and development opportunities

Health & well-being programs

Public transport allowance

Zusammenfassung

Essity is seeking a Customer Marketing Digital Activation Manager (d/f/m) to lead omnichannel and online marketing for key customers in the DACH region, based in Munich or Mannheim.

You will manage budgets, optimise the digital shelf on distributor webshops, and coordinate agencies to deliver co‑branded content and digital sales tools.

The role requires a university degree in Marketing or Business, 3+ years in B2B/B2C marketing, fluent German and English, and travel across DACH and Europe.

Qualifikationen

• University degree in Marketing or Business required.
• 3+ years in B2B/B2C marketing, trade, or shopper marketing.
• Experience in sales or product & marketing management within a global matrix organization.

Aufgaben

• Develop omnichannel and online marketing plans for selected customers in alignment with BU strategy.
• Manage and monitor customer marketing budgets and performance for distributor partners.
• Establish digital shelf presence on distributor webshops (Salsify); monitor share of search and content accuracy.
• Serve as a strategic omnichannel partner for Sales and Traditional Customer Marketing teams.
• Coordinate local marketing agencies for content like co-branded materials and digital sales tools.
• Champion digital tools within the team.

Kenntnisse

German (fluent)

English (fluent)

Omnichannel marketing

Budget management

Ausbildung

University degree in Marketing or Business

Jobbeschreibung

Customer Marketing Digital Activation Manager (d/f/m) – Professional Hygiene

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

About The Role

This position is located in Munich or Mannheim and the contract will be limited until 29th February 2028.

What You Will Do

• Develop and lead the execution of customer Omnichannel and online marketing plans (as part of customer account plans) for selected Omnichannel and Pure Player customers, in alignment with the BU marketing strategy and regional/local commercial plans in DACH as well as for a portfolio of international customers across Europe
• Manage and follow-up of customer marketing budgets and performance for the respective distributor partners
• Establish Tork’s digital shelf presence on distributor’s webshop, utilizing content and content sharing capabilities (Salsify); continuously monitoring, analyzing, and improving share of search, content integrity and accuracy in partnership with the distributor
• Serve as a strategic Omnichannel partner for Traditional Customer Marketing and Sales teams, providing guidance, sharing expertise, and supporting customer growth initiatives.
• Championship for certain digital tools in alignment with the team
• Coordinate local marketing agencies to secure development of customized content such as: co-branded sales support materials, customer catalogues, advertisements as well as digital sales tools

Who You Are

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

• University degree in Business administration/Marketing or similar
• Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (both offline and online)
• Experience in sales and/or product & marketing management within a global matrix organization
• Experience in executing brand marketing plans with customers
• Fluent level in German and English
• Willingness to frequent travels within DACH as well as travel 2-3 times per year within Europe

What We Can Offer You

• Compensation & Benefits Compensation according to IGBCE paper tariff, extra payments, holiday allowance and bonus, pension schemes, anniversary bonus, child allowances, Corporate Benefits & other employee benefits, factory outlet and free give-aways
• Work-Life-Balance Hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime work account
• Learning & Development In-depth onboarding, training opportunities such as digital learning platform, coaching & mentoring, individual development plan, participation in professional conferences
• Health & Well-being Lease-a-bike, health and well-being days, mindfulness courses, "PME Familienservice", employee surveys
• Team & Collaboration People culture, communities & networks, co-working spaces, leadership guidelines, canteen
• Mobility Public transport allowance, bicycle parking, free car parking, e-charging stations

This Is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

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