Customer Lifecycle Development Manager (m/f/d)

group one DE; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A dynamic technology company in Berlin is seeking a Customer Lifecycle Development Manager to enhance customer engagement and retention. The successful candidate will develop global strategies and optimize CRM initiatives. You should have extensive experience in lifecycle marketing and lead cross-functional teams. This role offers a permanent employment contract with flexible working arrangements and opportunities for career development.

Leistungen

Flexible working hours

Home office available

Discounted Urban Sports Club membership

Support for company pension plan

Regular team events

Qualifikationen

• 7+ years of experience in CRM, lifecycle marketing, or customer development roles.
• Proven experience designing and scaling lifecycle programs internationally.
• Expertise in automation, segmentation, and personalization.

Aufgaben

• Drive customer engagement, retention, and upsell across the customer lifecycle.
• Develop and execute global customer development strategies.
• Ensure CRM data quality and optimize campaigns.

Kenntnisse

CRM experience

Lifecycle marketing

Analytical skills

Project management

Communication skills

Tools

HubSpot

Jobbeschreibung

We, at group.one, support our international clients through our various brands and over 1,500 motivated employees across multiple areas to succeed online.

Whether it’s domains, websites, cloud servers, digital marketing support, or our Software as a Service (SaaS) solutions, we help our clients grow online. In close collaboration with agencies, managed service providers, and other partners, we also support reselling and leverage our decades of experience.

Our secret to success: diverse personalities with a shared goal in a fantastic international team. Join us as a Customer Lifecycle Development Manager (m/f/d) at group.one.

Your Responsibilities

You will drive customer engagement, retention, and upsell across the entire lifecycle of our customers, implementing best-in-class lifecycle strategies for one.com globally.

• Develop and execute the global CLM and customer development strategy, aligned with group CLM goals.
• Define and implement customer journeys, lifecycle communications, and personalized direct campaigns at scale.
• Lead segmentation, targeting, and automation to maximize ARR from Small and Medium Business (SMB) and agency Ideal Customer Profiles.
• Ensure CRM data quality and leverage customer and product trigger insights to optimize campaigns and the overall customer experience.
• Manage planning, reporting, analysis, and performance across one.com markets, guiding and coaching local CRM specialists.
• Collaborate closely with product, sales, and brand teams to ensure lifecycle initiatives align with global priorities.

What We Offer

• Highly motivated management team embracing agile principles from strategy to execution
• Short decision-making paths
• Excellent development and career opportunities
• Permanent employment contract
• Flexibility for work-life balance: home office available in coordination with your team
• Flexible working hours (flextime)
• Be part of group.one: we guarantee teamwork, a culture of openness, and mutual support
• Opportunities to balance work and personal life
• Modern, state-of-the-art offices
• Regular, unforgettable cross-location team events
• We care about your well-being:
  • Support for your company pension plan
  • Flexible mobility: JobRad leasing support
  • Discounted Urban Sports Club membership
  • Free massages during working hours
  • Fruit and drink flat rate (coffee, tea, soft drinks, etc.)

Requirements

• 7+ years of experience in CRM, lifecycle marketing, or customer development roles, ideally in SaaS or hosting
• Proven experience designing and scaling lifecycle programs internationally
• Hands-on experience with automation, segmentation, and personalization
• Background in subscription-based business models
• Strong analytical, project management, and stakeholder alignment skills
• Expertise in CRM platforms, preferably HubSpot
• Excellent communication and leadership skills
• Ability to balance global strategy with local execution needs
• Thanks to your structured and data-driven mindset, you will guide the team to deliver measurable results. Fluent English in both written and spoken form completes your profile.

We are committed to an inclusive and safe environment, free from discrimination and harassment.We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal story do not define your opportunities here—what matters to us is mutual respect, personal appreciation, and creating a workplace where motivation and collaboration thrive. We believe in supporting your personal and professional growth, recognising you as both an individual and a valued team member.

We want to continue to grow with you and why we look forward to getting to know you.