CRM & Digital Marketing Manager

vetsak®; Düsseldorf; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading D2C furniture company in Düsseldorf is seeking a seasoned CRM Manager to oversee digital marketing and customer lifecycle campaigns. The ideal candidate has 3-5 years of CRM experience, fluency in German and English, and proficiency in tools like Klaviyo and HubSpot. This role offers creative freedom, attractive product discounts, and a collaborative environment focused on innovation. Join a team redefining comfort in the furniture sector and enjoy flexible working options.

Leistungen

Attractive product discounts

Flexible working options

Creative freedom in a collaborative culture

Qualifikationen

• 3-5 years of experience in CRM, ideally for a premium or design-led consumer brand.
• Proficiency with CRM tools such as Klaviyo and HubSpot.
• Fluent in German and high-level English (spoken and written).
• Strong execution skills in managing deadlines and cross-functional teams.

Aufgaben

• Execute daily CRM and Digital Marketing calendar.
• Manage lifecycle and CRM campaigns from start to finish.
• Optimize communication across channels for customer engagement.
• Monitor, analyze and act on KPIs to optimize performance.

Kenntnisse

CRM management

Fluent German

High-level English

Analytical skills

Creative mindset

Tools

Klaviyo

HubSpot

Jobbeschreibung

About us

vetsak is one of the fastest growing D2C companies in the premium furniture segment. We combine South African lifestyle with German innovation and quality. So far, we have made the lives of over 150,000 customers in 60 countries more comfortable, and we are adding more every day. In order to expand our growth, we are looking for bold, creative, driven, self‑motivated, entrepreneurial individuals with a “sky’s the limit” kind of outlook, to join and develop our team.

Your Responsibilities

• Execute and manage the daily CRM and Digital Marketing calendar, translating the brand, campaign and commercial roadmap into a consistent and compelling CRM execution across all regions.
• Own and manage lifecycle and CRM campaigns end to end – from copywriting and CTAs to customer responses – nurturing the full customer journey from first interaction through purchase, after‑sales communication and repeat business.
• Optimise communication across channels to engage customers at the right time and in the right channel for each lifecycle stage, in close collaboration with E‑Commerce, Sales and Customer Happiness & Loyalty teams.
• Take responsibility for the day‑to‑day execution across the full customer lifecycle tech stack, including CRM tools such as Klaviyo and HubSpot, as well as selected paid media platforms (e.g., Meta, Google, Influencer Marketing or Affiliate). This includes hands‑on campaign set‑up, segmentation, automations, A/B testing and performance tracking.
• Manage CRM campaigns from start to finish, including planning and review, stakeholder coordination, content oversight, quality assurance and timely delivery.
• Shape and oversee CRM copy in German, English and additional localised versions, ensuring tone of voice, messaging and timing are aligned with the brand and resonate with customers.
• closely within the Digital team to drive traffic, conversion, retention and reactivation across all digital touchpoints.
• Monitor, analyse and act on KPIs, using insights, reporting and testing to continuously optimise performance and improve results.

What you can expect from us

• A growing international team reshaping the future of furniture - if you want to career growth, vetsak is an incredible place to learn and grow.
• A collaborative, non‑hierarchical and strong values‑led culture where your voice & contribution matters.
• Düsseldorf‑based office with flexible working options.
• Creative freedom and colleagues who are among the best in their field.
• Attractive product discounts.
• Here, you’ll be part of a team redefining what comfort and design mean in the 21st century. We value creativity, curiosity, and bold thinking — and we give you the space to craft something lasting.

About You

• 3–5 years experience in CRM, ideally for a premium or design‑led consumer brand.
• Proficiency with CRM tools (Klaviyo, HubSpot or similar).
• Fluent German & high‑level English (spoken & written).
• Strong execution: you can manage deadlines, inputs, and cross‑functional teams with calm clarity.
• A creative and analytical mind: you’re excited to test, learn, and grow customer value.
• Consumer‑first, detail‑obsessed mindset. Highly dynamic and proactive.

Important to know

Ready to make comfort a career? Apply now with your CV and a few words about why you’re the right fit.

Your CV & cover letter must be written in English (our company language).