Creative Lead – DTC & Performance Creative

RZ HR Studio; Deutschland; À distance; EUR 77 000 - 97 000; Plein temps

Résumé du poste

RZ HR Studio is seeking a Creative Lead to oversee the creative engine for a fast-growing DTC brand. You will manage multiple agencies and an in-house team, from research and briefs to QA, feedback, testing, and learning iterations.

You’ll collaborate with strategists, editors, designers, and an art director to build repeatable systems, track performance signals such as CTR and ROAS, and influence growth through creative excellence. This remote role favors US-time-zone overlap.

Qualifications

• 4+ years in performance creative, production, or agency/vendor management.
• Experience managing creative agencies, creators, editors, designers, or copywriters.
• Strong experience briefing paid social creative (Meta and TikTok).
• Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing.
• Comfortable with Notion or similar tools.
• Ability to connect creative output to performance metrics and business results.
• Excellent written and async communication skills.
• Highly organized, proactive, detail-oriented, and owning outcomes.

Responsabilités

• Manage creative agencies end to end, including priorities, output quality, reviews, and performance.
• Run biweekly agency calls and hold partners accountable for quality and execution.
• Write around 10 creative briefs per week based on research, customer insights, and performance data.
• QA scripts, static, UGC concepts, hooks, edits, landing-page ideas, and research.
• Give clear, actionable creative feedback and manage the Notion workflow.
• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers.
• Analyze creative performance to determine what is working and what to test next.
• Turn weekly learnings into clear team updates and build repeatable creative systems.

Connaissances

Performance creative

Agency management

Paid social briefs

Meta and TikTok

Notion workflows

Performance metrics

Written communication

Ownership & detail

Outils

Notion

Description du poste

Creative Lead

$8,000-$10,000 USD/month + performance bonus up to $3,000
Remote | US-Time-Zone Overlap Preferred
Lead Creative Production for a High-Growth DTC Brand
4+ Years Performance Creative / Creative Production Experience

Own the creative engine behind a fast-growing DTC brand.

Join a high-growth consumer health company where creative is a core driver of customer acquisition. You’ll work across DTC, eCommerce, UGC, paid social, and direct-response creative, managing agencies and building systems that consistently turn insights into high-quality creative.

Why You'll Want This Role

• Own creative production across 4 creative agencies and an in-house team
• Lead the full workflow from research and briefing to QA, feedback, testing, and learnings
• Work closely with Creative Strategists, Editors, Designers, and an Art Director
• Build repeatable systems for agency management, creative production, and performance reporting
• Make decisions using real performance signals including hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
• High-ownership role with the opportunity to directly influence creative performance and growth

What You'll Do

• Manage creative agencies end to end, including priorities, output quality, reviews, and performance
• Run biweekly agency calls and hold partners accountable for quality and execution
• Write around 10 creative briefs per week based on research, customer insights, and performance data
• QA scripts, statics, UGC concepts, hooks, edits, landing-page ideas, and research
• Give clear, actionable creative feedback and manage the Notion workflow
• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
• Analyze creative performance to determine what is working and what to test next
• Turn weekly learnings into clear team updates and build repeatable creative systems

  What We're Looking For

  • 4+ years in performance creative, creative production, or agency/vendor management
  • Experience managing creative agencies, creators, editors, designers, or copywriters
  • Strong experience briefing paid social creative, particularly Meta and TikTok
  • Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing
  • Comfortable managing workflows in Notion or similar tools
  • Ability to connect creative output to performance metrics and business results
  • Excellent written and async communication skills
  • Highly organized, proactive, detail-oriented, and comfortable owning outcomes

  Bonus If You Have

  • Health, wellness, supplement, fitness, or consumer health experience
  • Experience managing multiple brands or agency/vendor partners
  • Experience sourcing or evaluating agencies and freelancers
  • Experience creating creative reports or internal learning updates
  • Familiarity with ad libraries, customer review mining, Reddit, Amazon reviews, TikTok research, and competitor analysis