Creative Lead

Google; Hamburg; On-site; EUR 186,000 - 190,000; Full time

Job summary

Google Germany is seeking a Creative in Marketing to bring visual, design, written and experiential acumen to Google products across major media, content, channels and experiences. You will work with a cross-functional team and inspire vendor partners by developing solutions to generate multiple concepts supporting all forms of major media.

You will roll up your sleeves to design, mock, write, or prototype and provide clear creative direction that pushes work forward, aligning with Google's

Qualifications

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in a creative discipline (e.g., writing, design, art direction, or video production).
• Experience managing creative, social, and production agencies, and managing agency relationships.

Responsibilities

• Set the creative goals and own overall execution for industry-leading culture marketing campaigns across Google Germany, from social to events to media, acting as the ultimate judge of quality and taste.
• Develop and execute Brand Partnership strategy, including management of publisher and platform partnerships and activation of IP (e.g., bespoke local creative work for cultural moments like the World Cup).
• Partner with global and regional teams to adapt positioning and messaging to the German market.
• Work with other specialist teams to set up an agile agency model, ensuring that we work with the best creative minds in the industry in a way that is scalable and able to keep pace with our ambition to move at the speed of culture.

Skills

Agency management

AI tools usage

Education

Bachelor's degree or equivalent practical experience

13 years in a creative discipline

Job description

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in a creative discipline (e.g., writing, design, art direction, or video production).
• Experience managing creative, social, and production agencies, and managing agency relationships.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in a creative discipline (e.g., writing, design, art direction, or video production).
• Experience managing creative, social, and production agencies, and managing agency relationships.

Preferred qualifications:

• Experience in using AI tools to enhance creative production and a deep curiosity about how AI will drive innovation and evolution within the creative landscape.
• Experience leading a team of creatives, developing talent through thoughtful direction and honest feedback, fostering a welcoming environment where every voice is respected.
• Experience analyzing external trends, and serving on creative awards steering groups or judging panels.
• Prior track record of success in an agency or an in-house creative team at an organisation of significant scale, scope and complexity.

About the job

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Germany: €186000 - €190000 (EUR) + 25% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Set the creative goals and own overall execution for industry-leading culture marketing campaigns across Google Germany, from social to events to media, acting as the ultimate judge of quality and taste.
• Develop and execute Brand Partnership strategy, including management of publisher and platform partnerships and activation of IP (e.g., bespoke local creative work for cultural moments like the World Cup).
• Partner with global and regional teams to adapt positioning and messaging to the German market.
• Work with other specialist teams to set up an agile agency model, ensuring that we work with the best creative minds in the industry in a way that is scalable and able to keep pace with our ambition to move at the speed of culture.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .