Corporate Communications / PR Manager (m/w/d)

zooplus SE; München; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

zooplus SE in Munich seeks a senior communications leader to design and drive our European communications strategy. You will partner with executives to craft narratives, steer media relations, and unify corporate, internal, CEO and consumer PR under one cohesive model.

You will shape a long-term plan, balance in-house capabilities with select agency work, and advance data storytelling to strengthen brand and employer reputation across markets.

Qualifikationen

• Senior-level communications leadership experience, ideally in a consumer-facing European business.
• Strategic and hands-on: can shape a three-year narrative with the CEO and edit a press release the same day.
• Fluent across corporate, internal, consumer PR and executive communications.
• Fluent in English and German (non-negotiable), comfortable operating pan-European.

Aufgaben

• Develop and execute communications plans that support company priorities.
• Lead media relations, crisis communications preparation and response.
• Partner with Marketing and Brand to deliver right-sized consumer PR programs supporting brand and growth objectives.
• Establish and manage the company's data storytelling efforts to strengthen brand consideration and employer reputation.
• Look two to three years ahead and set a long-term communications and reputational strategy.
• Consolidate corporate, internal, CEO and consumer PR under one roof with a hub-and-spoke model for local markets.
• Shift the function from coordinator to conductor: proactive, agenda-setting, embedded in ExCo rhythm.
• Bring core capability in-house and rebalance agency spend toward special projects and market-specific work.

Kenntnisse

Senior leadership

Strategic & hands-on

PR leadership

English & German fluency

Jobbeschreibung

Responsibilities

• Develop and execute communications plans that support company priorities.
• Support CEO and executive communications through messaging, briefings and thought leadership.
• Lead media relations and crisis communications preparation and response.
• Partner with Marketing and Brand to deliver right‑sized consumer PR programs supporting brand and growth objectives.
• Establish and manage the company's data storytelling efforts, using them to strengthen both brand consideration and employer reputation.
• Look two to three years ahead and set a long‑term communications and reputational strategy.
• Consolidate corporate, internal, CEO and consumer PR under one roof, and design a hub‑and‑spoke model for local markets.
• Shift the function from coordinator to conductor: proactive, agenda‑setting, embedded in ExCo rhythm.
• Bring core capability in‑house and rebalance agency spend toward special projects and market‑specific work.

Qualifications

• Senior communications leadership experience, ideally in a consumer‑facing European business.
• Strategic and hands‑on: can shape a three‑year narrative with the CEO and edit a press release the same day.
• Fluent across corporate, internal, consumer PR and executive comms.
• Fluent in English and German (non‑negotiable), comfortable operating pan‑European.