Copywriter & Content Manager – Customer Engagement & Support

Unite; Leipzig; Hybrid; EUR 52.000 - 76.000; Vollzeit

Benefits dieser Stelle

Hybrid working

Academy training

Workations abroad up to 2 months

Health and pension benefits

Transit or bike subsidy

Zusammenfassung

Unite is seeking a Copywriter & Content Manager to drive content excellence in the B2B/B2G procurement space. You will own onboarding, adoption, retention, and the Support Hub, coordinating with Product Marketing/GTM, Customer Success, Onboarding, Platform, Operations and Localisation teams.

You’ll write and manage content for multiple user groups in English and German, shaping tone of voice and ensuring consistency across channels.

Qualifikationen

• Native German language skills and excellent English proficiency.
• 3–5+ years of customer-facing content creation for B2B SaaS or platform products.
• Portfolio or samples showing clear, user-centric writing across formats (emails, guides, tutorials, support pages).
• Ability to manage content workflows with multiple stakeholders and deliver on time in complex environments.
• Experience with multilingual content and ensuring consistent tone of voice across channels.
• Hands-on experience with content tools (CMS, email marketing, in-app messaging).

Aufgaben

• Plan, write, and maintain high-quality content across the customer lifecycle (onboarding, adoption, retention, communications).
• Produce compelling copy for buyers and suppliers in English and German across emails, guides, tutorials, and on-platform messaging.
• Manage end-to-end content creation process: intake, assessment, prioritisation, production, review, and publication.

Kenntnisse

German (native)

English (fluent)

Copywriting

Content strategy

Stakeholder coordination

CMS experience

HubSpot

Intercom

Tools

HubSpot

Intercom

Multilingual CMS

Jobbeschreibung

Want to shape the future of procurement? At Unite, we’ve been working for over 25 years to make purchasing in the private and public sectors efficient, sustainable and compliant. We offer organisations a trusted alternative to non-European procurement platforms – strengthening local value creation and keeping data where it belongs. More than 700 employees around the world contribute to Unite’s development, bringing diverse perspectives and a strong sense of responsibility. Does this sound like you? Join us as we take procurement to the next level.

We are looking for an experienced Copywriter & Content Manager in the B2B/B2G procurement space who will drive content excellence for customer communication post-sales. In this role, you don't just write – you manage content creation, coordinate with stakeholders, and actively shape how we communicate with our buyers and suppliers across different user groups.

As a key member of our Customer Engagement & Retention team, you will own content creation for onboarding, adoption, retention, and the Support Hub. You'll work closely with Product Marketing/GTM, Customer Success, Onboarding, Platform, Operations, and Localisation teams. Your work will directly contribute to seamless customer experiences, strong platform adoption, and scalable, high-impact engagement programs.

Your role

• Content Planning & Lifecycle Management: You plan, write, and maintain high-quality, user-centric content across the entire customer lifecycle – from onboarding and migrations to retention, platform adoption, product releases, and regulatory/operational communications.
• Copywriting: You produce compelling copy for multiple customer and user groups (buyers and suppliers): emails, user guides, support articles, how-to screencast scripts, FAQs, and on-platform messaging in English and German.
• Content Process Management: You manage the end-to-end content creation process – from intake, assessment, and prioritisation to production, review, and publication – and coordinate with cross-functional stakeholders to align content with business goals and user needs.
• AI-Supported Workflows: You develop and refine AI-supported writing workflows and content processes to increase efficiency and quality.
• Data-Driven Optimisation: You use the platform itself, customer feedback, analytics, and usability insights to continuously improve content effectiveness.
• Editorial Standards: You apply and maintain our brand's tone of voice consistently across all channels and contribute to establishing and maintaining internal writing and terminology standards.
• Language Skills: You bring native-level German and excellent English (written and spoken) – you write fluently and persuasively in both languages, and can create content in English first if needed.
• Professional Experience: You have a minimum of 3–5 years of proven experience creating customer-facing content (onboarding, support, lifecycle marketing) for B2B SaaS or platform products – ideally in procurement, e-commerce, or complex technical environments.
• Writing Excellence: You provide a portfolio or work samples showcasing your ability to write clear, engaging, user-centric content across different formats (e.g. emails, guides, tutorials, support pages).
• Content Management & Stakeholder Coordination: You've managed content workflows, coordinated with multiple stakeholders, ensured timely delivery in complex environments, and manage multiple projects in parallel with minimal supervision.
• Proactive, consultative mindset with user-centric thinking: You don't just execute – you ask questions, challenge assumptions, bring stakeholders to better solutions, and instinctively tailor content to different personas and user journey stages.
• Tool proficiency: You bring proven hands-on experience with content management systems (ideally for multilingual websites), email marketing tools (e.g. HubSpot), in-app messaging tools (e.g. Intercom) or support portals.

What you can expect from us

• An office you'll enjoy coming to: Our office facilities are modern and ergonomic, public transport connections are excellent, and the on-site cafeteria serves freshly prepared meals every day – with a subsidy from us included. Hybrid working is also possible.
• We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
• We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries
• We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
• We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
• We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life