Content Marketing Specialist (m/f/d)

SEFE Group; Kassel; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Hybrid work options

Attractive compensation package

Team-oriented culture

Company pension scheme

Zusammenfassung

SEFE Group seeks a Content Marketing Specialist to craft emotionally engaging narratives, manage German content across blogs, case studies and LinkedIn, and drive campaigns from awareness to sales-ready leads in the energy sector.

Ideal candidates will combine storytelling with SEO, CMS management, and email marketing, delivering content that reinforces SEFE Energy as a trustworthy, sustainable partner in Germany’s energy market.

Qualifikationen

• Proven track record in planning, writing and publishing high-quality content for LinkedIn and other digital channels.
• Strong experience in developing customer case studies, storytelling formats and segment-specific content.
• Hands-on experience with website CMS systems and email marketing platforms.
• Experience in SEO-optimised content creation and digital asset production (graphics, short videos).
• Excellent copywriting, editing and storytelling skills with the ability to create emotionally engaging and positive narratives.

Aufgaben

• Develop and manage a content calendar for German marketing channels, ensuring a steady flow of high-value, relevant and audience-focused materials.
• Create compelling positive storytelling content including blog articles, customer case studies, white papers, explainer videos, graphics, newsletters and social media posts tailored to the Reseller, Corporate and Key Account segments.
• Plan, create and publish a regular schedule of engaging LinkedIn content (organic and supported) that strengthens brand positioning and drives visibility in the German B2B and B2C energy market.
• Manage and continuously update website thought-leadership content (blogs, case studies, landing pages) using the CMS, applying SEO best practices and ensuring excellent user experience.
• Draft and execute email marketing campaigns and newsletters that deliver relevant insights and reinforce positive brand perception for each customer segment.
• Collaborate closely with the Head of Marketing, Sales segment leads and the Marketing Activation & Campaign Specialist to gather insights and transform technical energy topics into accessible, trust-building stories.
• Coordinate content distribution across channels and provide input for campaign activation and events to maximise reach and impact.
• Own and optimize an end-to-end B2B lead funnel, from first touchpoint to qualified handover to sales, ensuring strong alignment between marketing and sales.
• Translate target segments and value propositions into measurable demand generation, including lead management processes, funnel KPIs tracking, and scalable digital/automated approaches to lead generation and qualification.

Kenntnisse

Storytelling

Content marketing

LinkedIn content

SEO content

CMS

Email marketing

German language

Tools

CMS systems

Email platforms

Jobbeschreibung

The Content & Digital Storytelling Specialist will play a central role in developing and delivering high-quality, emotionally compelling content that strengthens SEFE Energy’s brand positioning and visibility in the German energy market. This role is ideal for a creative and strategic storyteller who excels at turning complex energy topics into accessible, positive and engaging narratives for our key customer segments: Reseller, Corporate and Key Account.
Reporting directly to the Head of Marketing and working closely with the Marketing Segment Activation & Campaign Specialist, this position focuses on creating segment-specific content that builds trust, enhances reputation and supports both brand awareness and commercial objectives across the entire customer journey.
We are looking for an experienced content marketer with a passion for storytelling, who can produce authentic, high-impact materials that position SEFE Energy as a reliable, sustainable and regionally strong energy partner.

WHAT WILL YOU DO

• Develop and manage a content calendar for German marketing channels, ensuring a steady flow of high-value, relevant and audience-focused materials.
• Create compelling positive storytelling content including blog articles, customer case studies, white papers, explainer videos, graphics, newsletters and social media posts tailored to the Reseller, Corporate and Key Account segments.
• Plan, create and publish a regular schedule of engaging LinkedIn content (organic and supported) that strengthens brand positioning and drives visibility in the German B2B and B2C energy market.
• Manage and continuously update website thought-leadership content (blogs, case studies, landing pages) using the CMS, applying SEO best practices and ensuring excellent user experience.
• Draft and execute email marketing campaigns and newsletters that deliver relevant insights and reinforce positive brand perception for each customer segment.
• Collaborate closely with the Head of Marketing, Sales segment leads and the Marketing Activation & Campaign Specialist to gather insights and transform technical energy topics (Strom & Gas, Energiewende, Nachhaltigkeit) into accessible, trust-building stories.
• Coordinate content distribution across channels and provide input for campaign activation and events to maximise reach and impact.
• Own and optimize an end-to-end B2B lead funnel, from first touchpoint to qualified handover to sales, ensuring strong alignment between marketing and sales.
• Translate target segments and value propositions into measurable demand generation, including lead management processes, funnel KPIs tracking, and scalable digital/automated approaches to lead generation and qualification.

WHAT WILL YOU BRING

• Professional experience in B2B content marketing, ideally within the energy, utility or technical service sector.
  Proven track record in planning, writing and publishing high-quality content for LinkedIn and other digital channels.
• Strong experience in developing customer case studies, storytelling formats and segment-specific content.
• Hands-on experience with website CMS systems and email marketing platforms.
• Experience in SEO-optimised content creation and digital asset production (graphics, short videos).
• Excellent copywriting, editing and storytelling skills with the ability to create emotionally engaging and positive narratives.
• Highly proficient in German and English, both written and spoken.
• Strong understanding of the German energy market and the ability to translate complex topics (Energiewende, Strom & Gas) into clear, customer-centric messages.
• Highly organised with the ability to manage multiple projects and deadlines autonomously.
• Proactive, creative and collaborative team player with strong stakeholder management skills.
• Ability to work closely with the Activation & Campaign Specialist to ensure content is optimised for campaigns, events and segment-specific activation.

ABOUT US

SEFE is an international energy company anchored in Europe, delivering energy solutions that ensure reliable and affordable supply. Our activities span the entire energy value chain – from origination and trading to sales, transport and storage. With decades of trading expertise and a growing LNG portfolio, SEFE is one of Europe’s leading suppliers to industrial customers, providing more than 200TWh of gas and power each year. We supply over 50,000clients, from small businesses to municipalities and multinational organisations. By investing in clean energies, we support our customers on their decarbonisation journey and contribute to the energy transition. SEFE employs over 2,000people worldwide and is owned by the Federal Government of Germany.

Securing energy – now and for the future.

OUR BENEFITS

We stand for an inclusive environment that fosters diversity and values the development of knowledge and skills. Regardless of position, we offer you a high degree of autonomy and a pleasant atmosphere that encourages innovation and participation. Additional benefits include:

Flexible working hours with hybrid work options

Attractive compensation package

Appealing work environment in a central location

Team-oriented culture with open feedback

Company cafeteria offering healthy and diverse food choices

Job ticket and bike leasing options

Health and fitness programs

Company pension scheme

Job Title: Content Marketing Specialist (m/f/d)