Content Marketing Lead

DUDE CHEM; Berlin; Vor Ort; EUR 55.000 - 90.000; Vollzeit

Benefits dieser Stelle

Distributed first; office in Berlin

Home office stipend

30 days time off

Meaningful equity

Regular All Hands/Offsites

Zusammenfassung

finmid is seeking a creator-operator to own top-of-funnel content end-to-end in Berlin. You’ll collaborate with the founders, ship weekly, and measure what converts into pipeline, crafting real, founder-voiced content rather than polished ads.

You’ll produce short-form videos, ghostwrite in founders’ voice, repurpose stories for website and sales, and partner with design to keep the brand sharp while feeding CRM with attribution.

Qualifikationen

• 4+ years creating content for B2B audiences (fintech, SaaS, or financial services a bonus).
• Portfolio of short-form videos personally shot and edited that performed—on LinkedIn or other platforms.
• Experience producing or ghostwriting for a founder or executive.
• Sharp writing and storytelling in English; explain complex products simply.
• Comfort behind the camera and, when needed, in front of it.
• Performance mindset: track what works, form hypotheses, iterate; CRM experience is a plus.
• Judgment for content in a regulated industry; know when to loop in legal.
• Shipping cadence: you deliver consistently without micromanagement.
• Based in Berlin or able to be here regularly; weekly filming with founders.

Aufgaben

• Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel.
• Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads.
• Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice.
• Turn customer and partner stories into content that shows how embedded financing drives SME growth.
• Repurpose content into website content and assets for sales outreach: case studies, one-pagers, video snippets.
• Coordinate PR around the founders and partnerships: manage announcements, podcasts, articles, appearances; liaise with external agencies.
• Collaborate with our designer to keep everything sharp and on-brand.
• Connect content to revenue: wire attribution into our CRM and report what's driving pipeline.

Kenntnisse

B2B content creation

Video production

Ghostwriting for exec

English writing

On-camera presence

CRM experience

Regulated industry judgment

Cadence/ship weekly

Berlin-based availability

Tools

HubSpot CRM

Video editing software

Jobbeschreibung

About finmid

finmid's mission is to enable software companies to reimagine how their business customers access capital. By productizing the complexity of financial services, finmid empowers companies to offer financial services where FinTech isn't the mission but enables the mission.

About the opportunity

finmid powers embedded financing across ~30 European markets — so far with almost no marketing. What's proven to work for us is authentic, founder-led content: short videos and PR features that show real people and the real impact our product has on SME growth. What we're missing is the creative engine behind it: someone who can turn what we do into a constant stream of engaging content.

That's this role. You'll own top-of-funnel content end-to-end, with our co-founder's LinkedIn as your primary distribution channel. You'll work directly with the founders, ship on a weekly cadence, measure what converts into pipeline, and build the content foundation the company scales on. You won't manage anyone or anything except outcomes — this is a role for a creator-operator, not a coordinator.

In this role, you will

• Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel
• Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads
• Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice
• Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs
• Repurpose everything into website content and assets our sales team uses in cold outreach: case studies, one-pagers, and video snippets
• Coordinate PR around the founders and our partnerships: own partnership announcements, pitch and book podcasts and articles, prep the appearances, and repurpose the output — and manage external agencies as we scale
• Collaborate with our designer, who owns finmid's brand, to keep everything you ship sharp and on-brand
• Connect content to revenue: wire attribution into our CRM and report what's actually driving pipeline

What you need to be successful

• 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus
• A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram
• Experience producing or ghostwriting for a founder or executive
• Sharp writing and storytelling in English: you make complex products simple without dumbing them down
• Comfort behind the camera and, when needed, in front of it
• A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus
• Judgment for content in a regulated industry — you know when to loop in legal
• A shipping habit: you hold a cadence without being managed to it
• Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job

Benefits

• We see ourselves as “distributed first” (i.e. work from anywhere) but also have a beautiful office in Berlin where you can work
• We are flexible and cover whatever you need to be as productive as possible
• Home office stipend
• 30 days time off
• Meaningful equity
• Open-minded and transparent culture that includes regular get-together meetings (e.g. All Hands, Brown Bag Lunch, Offsites)

We’re looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. We welcome diverse perspectives and people who think out of the box and aren't afraid to challenge assumptions. Join us.