Content & PR Marketing Lead (f/m/d)

bunch; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Competitive salary plus equity

Customizable benefits package

28 days of vacation

Remote-flexible hybrid work

Great tech and work setup

Zusammenfassung

bunch in Berlin is seeking a skilled content writer with PR experience to enhance its media presence in fintech. You will scale the content engine, focusing on high-impact stories that attract institutional investors and fund managers through strategic PR campaigns.

The ideal candidate has 6–10 years in B2B marketing or financial journalism and writes compelling narratives. Benefits include a competitive salary, customizable perks, 28 vacation days, and a remote-flexible hybrid work environment.

Qualifikationen

• Experience in B2B marketing, financial journalism or editorial work.
• Proven PR network in finance and investment media.
• Native-level English writing skills, German or French are a plus.
• High ownership mentality and skills in AI marketing.

Aufgaben

• Scale content engine and own PR and content strategy.
• Drive thought leadership through impactful content.
• Craft high-quality, localized content for DE, UK, and LUX.
• Analyze content performance and iterate based on data.

Kenntnisse

B2B marketing

Content strategy

Public Relations

Financial journalism

Copywriting

Storytelling

Data analytics

Fluent English

German or French

Ausbildung

6–10 years’ experience in B2B marketing or financial journalism

Tools

G-Suite

HubSpot

Canva

Asana

Notion

Adobe Suite

Jobbeschreibung

bunch is building the backbone of private markets. We are enabling next‑gen fund operations with one integrated system that combines secure data infrastructure, AI‑powered workflows and expert fund services. If you value ownership, growth through real responsibility, and working with a thoughtful, ambitious team, this role might be for you.

We’re looking for a content writer with PR experience who can craft enterprise‑level content that cuts through the noise, earns trust, and drives media pickup — particularly in fintech and private markets. Your work builds credibility and positions brands as thought leaders, whether through in‑depth articles, press releases, or strategic PR campaigns. You know how to translate complex ideas into compelling narratives that resonate with institutional investors, fund managers, and industry stakeholders. If you’ve written for enterprise audiences in fintech or private markets — or you’re eager to immerse yourself in the space — you’ll thrive in this role.

Your role

• Scale the content engine with full ownership over PR, content, and partnership strategy, working directly with the Head of Marketing, VP Commercial, and Co‑Founders — with the opportunity to grow your own team over time.
• Drive thought leadership in private markets and institutional investing through high‑impact content pieces and punctual PR launches following an account‑based marketing (ABM) strategy.
• Define and grow our partnership strategy with key players in the VC/PE ecosystem.
• Build, mentor, and collaborate with a growing marketing team and work hand‑in‑hand with the commercial engine — consisting of a Growth Marketing Manager, Marketing Associate, network of freelancers and 10+ Account Executives.
• Analyse content performance across channels, producing content analytics with clear benchmarks for engagement and conversion, and using insights to refine strategy. Monitor campaign performance, derive insights, and iterate based on data.
• Craft high‑quality, localised content for DE, UK, and LUX markets that resonates with investors, fund managers, and operators.
• Collaborate with Product, Engineering, Customer Success and Operations to support the product marketing roadmap, customer advocacy programs and service positioning.
• Own and ensure brand consistency and storytelling excellence across all brand touchpoints.

About you

• 6–10 years’ experience in B2B marketing, financial journalism, or editorial — with meaningful exposure to private markets, VC, PE, or institutional investing.
• Proven PR network and journalistic connections in finance and investment media.
• Fluent and/or open to adapting ABM and demand generation strategies; you think in stories and funnels.
• Track record of successfully executing content campaigns end‑to‑end across brand, PR, digital, content, and field.
• Experience building partnership programs and thriving in a scaling company — able to move seamlessly between strategic planning and hands‑on execution.
• Comfortable speaking the language of capital; consulting or finance background a strong plus.
• Native‑level English writing skills; German or French are a big plus, with Spanish as an additional advantage.
• Proficient with G‑Suite and experienced in tools such as Claude, GPT, HubSpot, Notion, Asana, Canva, Figma, Adobe Suite, and/or Webflow.
• High ownership mentality — proactive in learning new skills and tackling challenges head‑on.
• Strong point of view on AI in marketing — and a track record of actually using it.
• Passionate about private markets and European themes: sovereignty, the rise of European venture, the infrastructure gap.

Workplace & Benefits

• Competitive salary plus equity
• Customizable benefits package (wellbeing, sport, mobility, food, and more)
• 28 days of vacation, plus 2 company days and local public holidays
• Remote‑flexible hybrid (3 days/week in office)
• Up to 4 remote calendar weeks a year
• A great tech and work setup

At bunch, we’re committed to an inclusive environment where diversity is valued and celebrated. We provide equal opportunities to all qualified applicants.

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