Content Creator, Personal Brand (50-100%)

Fortisana; Berlin; On-site; EUR 18,000 - 30,000; Full time

Benefits offered by this job

Regular access to Leon for discussions

Job summary

LeonMuscle is seeking a passionate content creator to develop and manage Leon's personal social channels. You will turn his knowledge and experiences into recognizable content and become his creative partner on set and on set-related decisions.

You will hone content creation skills, work directly with the founder, and contribute to building a personal brand as the company grows toward a major consumer presence.

Qualifications

• Portfolio of social videos or channel growth
• Strong interviewing and storytelling abilities
• Confident filming and editing with good lighting and sound

Responsibilities

• Develop channel direction, content pillars and calendar with Leon.
• Interview him regularly to uncover stories and lessons.
• Write hooks, scripts and captions to fit his voice and camera style.
• Plan and film direct-to-camera videos, interviews and behind-the-scenes content.
• Edit finished short-form videos with audio, subtitles, and visuals.
• Publish content and engage with the audience, refining based on data.
• Coordinate freelancers and ensure factual accuracy with reviewers.

Skills

Storytelling instincts

Interviewing

Filming

Editing

Voice capture

Tools

Adobe Premiere Pro

Final Cut Pro

Job description

About the company and LeonMuscle means quality of life. We’re building the brand your parents will love.

At the company, we believe muscle is an overlooked foundation of independence: the strength to keep doing tomorrow what matters to you today. Our mission is to bring muscle maintenance into everyday conversation, across generations.

Our first product is a science-based, all-in-one daily drink built around essential amino acids, creatine, a vegan collagen-building complex and electrolytes. Light and refreshing, it makes a daily nutrition routine easy to stick with. The formula was developed with longevity researcher David Church.

Behind the company are Leon, Piran and Max. Together, we combine the experience of founding KoRo (>240m revenue) and 25 yeas of experience in the supplement history from Leon's family business. We’re bringing that experience to a brand built around strength, independence and quality of life.

You’ll work directly with Leon, one of the company’s founders and a nutritionist who grew up in the supplement industry. His personal content brings together nutrition, sport and the experience of building a company.

Role descriptionYou own the development and day-to-day production of Leon’s personal social channels. Your job is to turn his knowledge, experiences and point of view into content that feels recognisably his and gives people a reason to keep watching.

You are his creative partner: finding the story in a conversation, asking the follow-up question and spotting moments worth capturing. You take content from idea to finished edit and publication, with regular access to Leon for conversations and filming.

You're full of determination to hone content creation as a newer craft and start with a 100% internship or you're deeper into the game and work part-time or freelance (minimum 50%).

What you’ll do

• Develop the channel direction, content pillars, recurring formats and publishing calendar with Leon.
• Interview him regularly to uncover stories, opinions, lessons and explanations grounded in his own experience.
• Write hooks, scripts and captions that preserve his voice and work naturally on camera.
• Plan and film direct-to-camera videos, interviews and behind-the-scenes content; accompany him at selected relevant activities and events.
• Edit finished short-form videos, including audio, subtitles and supporting visuals, and adapt material for the agreed platforms.
• Publish content, engage with the audience and use questions and performance data to improve future pieces.
• Coordinate specialist freelancers when needed and work with Leon and relevant reviewers to keep factual statements accurate.

What you bring

• A portfolio of compelling social videos, ideally including personality-led content, interviews or a channel you have helped grow.
• Strong interviewing and storytelling instincts: you can help someone express a clear, interesting point of view.
• Confident filming and editing skills, including practical knowledge of lighting and sound.
• Strong short-form writing and an ability to capture someone else’s voice.
• The judgment to make health and nutrition topics accessible without overstating the evidence.
• Initiative, organisation and comfort working closely with a founder, both on set and in everyday situations.
• Fluent in English, with particularly strong writing skills. German is a plus.
• Availability to work full-time, on-site in Zurich or Berlin, with regular in-person filming with Leon.
• Experience in health, nutrition, sport or entrepreneurship is a plus. Experience handling sensitive or unpublished material thoughtfully is valuable.

Why this role

Work directly with Leon and get close to the industry. Leon grew up in a family business with more than 25 years of supplement experience and brings deep industry relationships. You’ll learn through the conversations, decisions and stories behind his work, with direct access to him for ideas and feedback.

• Learn how experienced founders build again. Alongside Leon, you’ll work with the the company team, including Piran, who helped build KoRo into one of Germany’s leading food brands. You’ll see how they apply that experience to building a new company from the ground up.
• Shape a voice people want to follow. You’ll have the creative freedom to develop original formats, ask better questions and turn Leon’s knowledge and experiences into compelling stories. Your work will shape his personal brand as the company pursues its ambition to become a major consumer brand.
• Develop quickly through real creative work. Build your interviewing, writing, filming and editing skills through regular production and close feedback. You’ll create a portfolio that shows both your craft and your ability to bring someone’s personality to life.

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