Content creator

Invia Group; Leipzig; Hybrid; EUR 37,000 - 65,000; Full time

Benefits offered by this job

Remote work options

Leipzig office access

International team

Growth opportunities

Job summary

Invia Group is seeking a Content Creator (m/f/d) for a flexible contractor role, working from anywhere in Europe or from our Leipzig office. You will research, plan, and produce content for our online magazine, landing pages, and campaigns, while ensuring SEO alignment and high-quality copy.

You will publish content via CMS, optimize for conversions, and collaborate with Marketing, SEO, Product, and international teams.

Qualifications

• Native German speaker with excellent written German and good English.
• Hands-on experience in content creation, editorial work, or digital marketing.
• Excellent writer with strong language, tone, storytelling, and audience focus.
• Solid understanding of SEO and how to optimize content for search intent.
• Ability to adapt copy for various formats and objectives including landing pages and ads.
• Analytical mindset with data-driven approach to improve results.

Responsibilities

• Research, plan, and create high-quality content for online magazine, landing pages, campaign pages, and other digital touchpoints.
• Publish and manage content within our CMS, ensuring quality, consistency, and accuracy.
• Create and optimize landing pages with SEO performance and conversion in mind.
• Write engaging, audience-focused copy for paid campaigns and promotions.
• Improve existing content based on SEO insights, performance data, and user behavior.
• Identify new content opportunities through keyword research, trend monitoring, and competition analysis.
• Collaborate with SEO, Marketing, Product, and other teams across countries and with external partners.
• Plan and coordinate content activities independently, manage priorities with stakeholders.
• Track and analyze content performance, derive insights, and implement improvements.
• Contribute to content quality through proofreading and four-eyes principle.
• Support community management by moderating comments and responding to inquiries.

Skills

Content creation

Editorial work

SEO knowledge

Copywriting

Content management systems

Job description

We believegreat workcan happen anywhere. As a contractor,you’llhave the flexibility to work from wherever you are in Europe, with the freedom to structure your working environment in a way that suits you best.

You’llbe joining a diverse, open-minded team where ideas areencouraged,creativity is valued, and your work can make a real impact. For more than 20 years, we have been connecting people with some of the most beautiful destinations around the world and helping turn travel dreams into reality. Thanks to flat hierarchies, efficient processes, and a collaborative culture,you’llquickly find your place andwill be able tomake a difference from day one.

If you enjoy creating digital content that not only looks great but also drives results, this could be the opportunity for you. From building landing pages anddigital assetsto creating engaging content and staying on top of digital trends,you’llgain hands‑on experience in the world of online travel and marketing.

Join us as a Content Creator (m/f/d)on a flexible contractor basis, working from anywhere in Europe or from our Leipzig office.

• You research, plan, and create high-quality content for our online magazine, landing pages, campaign pages, and other digital touchpoints-from topic and keyword research to copywriting, visual preparation, and final proofreading.
• You independently publish and manage your content within our content management systems, ensuring a high level of quality, consistency, and accuracy.
• You create and optimize landing pages with both SEO performance and conversion in mind, selecting relevant travel offers, structuring content effectively, and continuously improving the user journey.
• You write engaging, audience‑focused copy for paid campaigns, promotions and other marketing initiatives, adapting your messaging to different channels and campaign objectives.
• You continuously improve existing content based on SEO insights, performance data, user behavior, and business priorities, and take ownership of regular content updates and maintenance.
• You identify new content opportunities through keyword research, trend monitoring, competitor analysis, and performance data, and proactively turn these insights into relevant topics, formats, and campaigns.
• You collaborate closely with SEO, Marketing, Product, and other internal teams across different countries, as well as with external partners, to ensure content supports both user needs and business goals.
• You plan and coordinate your content activities independently, manage priorities, and align closely with relevant stakeholders to ensure timely delivery.
• You track and analyze the performance of your content and landing pages, derive actionable insights, and implement measures to improve visibility, engagement, and conversion.
• You contribute to content quality across the team through careful quality checks, proofreading, and the four‑eyes principle.
• You support community management by moderating comments and responding to user inquiries where relevant.

Your profile

• You are a native German speaker with excellent written language skills and have a good command of English, both written and spoken.
• You have hands‑on experience in content creation, editorial work, content marketing, or a similar digital role-practical experience matters more to us than a specific educational background.
• You are an excellent writer with a strong sense of language, tone of voice, storytelling, and audience‑focused copy.
• You have a solid understanding of SEO and know how to create and optimize content based on search intent, keyword research, and user needs.
• You understand that great content should also deliver results and are comfortable creating and optimizing landing pages with both visibility and conversion in mind.
• You can adapt your copy to different formats and objectives-from editorial articles and SEO content to landing pages, campaign messaging, and advertising copy.
• You are confident working with digital marketing tools, content management systems, and analytical approaches, and are interested in evolving trends in search, content, and digital marketing.
• You have an analytical mindset and are comfortable using performance data and insights to evaluate content, identify opportunities, and continuously improve results.
• You work in a structured, reliable, and independent way, take ownership of you projects, and are comfortable managing several topics and priorities at the same time.
• Experience with visual or video content creation is a plus, but not a requirement.

What we offer

• Full‑time contract
• Opportunities for professional growth and development, with plenty of room to take ownership and expand your skills
• A collaborative, international team with a supportive and open working culture
• A meaningful role in a fast‑moving digital travel environment, where your work can have a visible impact
• Flexible working options, including the possibility to work remotely or from our Leipzig office
• Opportunities to connect with colleagues in person
• Short communication lines, quick decision‑making, and the chance to contribute your own ideas
• The chance to help people discover and book their dream holidays
• The opportunity to learn from a highly experienced team and grow your expertise across content, SEO, digital marketing, and conversion optimization