CONTENT & CREATIVE MANAGER (M/F/D)

Softgarden; Frankfurt; On-site; EUR 42,000 - 62,000; Full time

Job summary

Softgarden seeks a content-driven professional to lead social media and content production for THE WELL in Frankfurt. You will plan, shoot and edit photo/video, write bilingual copy, and curate a premium content library that translates health topics into engaging communications.

Join a design-led, fast-moving team building Germany’s first holistic longevity club, collaborating daily with medical experts, founders and a senior marketing team.

Qualifications

• 2–4 years of experience in content production, social media or brand communications.
• Strong portfolio demonstrating premium aesthetics and visual storytelling.
• Confident behind the camera; comfortable shooting photo and video.
• Fluent in German and English with strong copywriting in both languages.
• Intuitive understanding of social media platforms, formats and audiences.
• Curiosity about health, longevity and premium lifestyle topics.
• Able to work in a small, fast-moving build phase.
• Design-led mindset, clarity and precision.

Responsibilities

• Own and execute the content calendar for Instagram and LinkedIn.
• Create social content: reels, stories, carousels, posts.
• Manage community engagement and respond to members and prospects.
• Track social performance and report on growth and engagement metrics.
• Plan, shoot and edit photography and video for social, web and communications.
• Write copy in German and English.
• Build and maintain the content asset library.
• Translate health topics into accessible content.
• Document member events and onboarding materials.
• Support email and newsletter content production.
• Collaborate with medical experts and the senior marketing team.

Skills

Content production

Social media

Brand communications

Portfolio development

Video shooting

Photography

Adobe Creative Cloud

German language

English language

Copywriting

Social media platforms knowledge

Tools

Adobe Creative Cloud

Lightroom

Premiere Pro

Photoshop

Job description

THE WELL is redefining preventive healthcare in Germany. With our opening in Frankfurt am Main in mid-2026, we are establishing Germany’s first holistic longevity club. In an exclusive premium environment, we combine state-of-the-art diagnostics, sports science-based training, advanced regeneration therapies, and functional nutrition. Our mission is to empower individuals to actively shape their long-term vitality through a science-based, personalized, and integrated health experience. We are currently building the founding team that will bring this vision to life.

Social Media

• Own and execute the content calendar across Instagram and LinkedIn
• Create social content: reels, stories, carousels, posts
• Manage community engagement and respond to members and prospects
• Track social performance and report on growth and engagement metrics

Content Production

• Plan, shoot and edit photography and video for social, web and member communications
• Write copy in German and English aligned with the verbal identity
• Build and maintain the content asset library
• Translate complex health and longevity topics into accessible, engaging content

Event and Member Communication

• Document member events, expert sessions and pre-opening activities
• Support email and newsletter content production
• Contribute to onboarding and member lifecycle communications
• 2-4 years of experience in content production, social media or brand communications
• Strong portfolio demonstrating an eye for premium aesthetics and visual storytelling
• Confident behind the camera: comfortable shooting photo and video in real environments
• Proficient in Adobe Creative Cloud (Lightroom, Premiere, Photoshop) or equivalent tools
• Fluent in German and English, with strong copywriting skills in both languages
• Intuitive understanding of social media platforms, formats and audience behaviour
• Curiosity about health, longevity and premium lifestyle topics
• Comfortable working in a small, fast-moving team during a build phase
• The rare opportunity to shape a brand from its earliest days, before doors open
• A working environment at the intersection of modern medicine and premium hospitality
• Daily collaboration with medical experts, founders and a senior marketing team
• Access to selected diagnostics and treatments to support your own health
• A design-led, focused environment built for clarity and precision