Consumer Insights Analyst (m / w / d)

Estée Lauder Companies; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading beauty company is seeking a Consumer Insights Analyst in München, Germany. This role involves analyzing consumer data, providing insights to support marketing and product development, and enhancing customer experiences. The ideal candidate will have a Bachelor’s degree, 2–3 years of relevant experience, and proficiency in data analysis tools. Join this dynamic team to drive growth in the beauty market.

Qualifikationen

• 2–3 years of experience in consumer insights, market research, or analytics.
• Experience working with third-party market research providers.
• Comfortable analyzing large datasets.

Aufgaben

• Analyze first-party and third-party data for consumer insights.
• Develop engaging reports and presentations.
• Identify key consumer trends and behavior.

Kenntnisse

Consumer psychology understanding

Data analysis skills

Communication skills

Microsoft Excel proficiency

PowerPoint proficiency

Ausbildung

Bachelor's degree in Marketing, Business, Data Analytics, Psychology, or related field

Tools

Circana

Nielsen

Tableau

ChatGPT

Jobbeschreibung

Description

We are seeking a detail-oriented and insights-driven Consumer Insights Analyst (m / f / d) with a passion for the beauty industry and a strong analytical mindset. In this role, you’ll be at the intersection of data and strategy—working with both internal first-party data (from our retail and online channels) and external third-party sources (such as Circana, Nielsen, Toluna and others) to uncover consumer behavior trends and business opportunities.

You will be instrumental in helping the business make informed, data-backed decisions that drive growth, enhance customer experience, and keep us at the forefront of the beauty market.

Your Responsibilities :

• Analyze and interpret first-party data (e.g., sales, CRM, ecommerce metrics) alongside third-party data (e.g., Circana, Nielsen, panel data, syndicated reports) to provide a holistic view of the beauty consumer.
• Develop and deliver clear, visually engaging reports and presentations using Excel , PowerPoint , and AI-enhanced platforms.
• Identify key consumer trends, purchase behavior, product performance, and category shifts to support marketing, product development, and commercial teams.
• Partner with internal stakeholders and external vendors to coordinate research projects, data pulls, and insight generation.
• Leverage AI tools and platforms to enhance data analysis, automate insights, and stay ahead of emerging consumer needs and behaviors.
• Monitor the competitive landscape through third-party tools and market data, providing regular benchmarking and opportunity assessments.
• Synthesize insights into strategic recommendations that inform go-to-market planning, brand positioning, and customer engagement initiatives.

Qualifications

Your Profile :

• Bachelor's degree in Marketing, Business, Data Analytics, Psychology, or a related field.
• 2–3 years of experience in consumer insights, market research, or analytics— preferably within the beauty or CPG industries .
• Experience working with third-party market research providers (Circana, Nielsen, Kantar, etc.).
• Comfortable analyzing large, complex datasets and distilling findings into clear business narratives.
• Proficiency in Microsoft Excel (advanced functions, pivot tables, data models) and PowerPoint (executive-level presentations).
• Familiarity with AI tools for analysis or visualization (e.g., ChatGPT, Tableau with AI features, predictive analytics platforms).
• Strong understanding of consumer psychology, purchase behavior, and the retail / ecommerce landscape.
• Excellent communication and storytelling skills with the ability to influence both technical and non-technical audiences.