Community & CRM Manager (f/m/d)

HelloBody; Berlin; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A Berlin-based beauty brand is seeking a Community & CRM Manager to enhance community loyalty and engagement. The role focuses on building CRM strategies, analyzing consumer data, and managing community interactions. Ideal candidates have 3–5 years of experience in CRM or community marketing, fluent in English and German, and possess strong storytelling skills. Join a dynamic team that values creativity and community in redefining beauty.

Leistungen

Creative and high-energy team

Real impact on campaigns

Culture-building environment

Qualifikationen

• 3–5 years of experience in CRM, community, or retention marketing.
• Fluent in English and German; Italian and/or French is a plus.
• Passionate about community and culture.

Aufgaben

• Build and execute CRM strategies that drive retention and engagement.
• Analyze consumer data and feedback for campaign insights.
• Monitor performance metrics and optimize communication flows.

Kenntnisse

CRM strategies

Community engagement

Data analysis

Storytelling

Email marketing

Customer retention

Tools

Klaviyo

Meta Business Suite

WhatsApp Business tools

Jobbeschreibung

About Us

We’re Banana Beauty – the unapologetic make-up movement born in Berlin. Our mission? To create high-impact make-up, charged in Berlin — made for those who wear their freedom on their face. We believe that bold Make Up means more fun.

The Role

We’re looking for a Community & CRM Manager who turns followers into fans and customers into a movement. You’ll be the voice between Banana Beauty and our community – building loyalty, driving engagement, and turning data into real relationships. This role is where communication meets connection: from CRM automation to creator DMs, from reviews to loyalty flows. You’ll sit at the heart of our Activation Team — working closely with Campaign, Content, and Brand Experience to make Banana Beauty the most loved Berlin-born make-up brand.

Your mission

• Build and execute CRM strategies (email, WhatsApp, loyalty) that drive retention and engagement.
• Develop automated customer journeys and segmentation for new launches, sales, and product storytelling.
• Manage community engagement across channels – from DMs to reviews to advocacy programs.
• Analyze consumer data and feedback to uncover insights that power campaigns and launches.
• Partner with the Brand Experience Manager to connect online and offline communities through events and activations.
• Collaborate with the Sr. Brand Campaign Manager to integrate CRM learnings into content and creative briefs.
• Monitor performance metrics and continuously optimize communication flows.
• Report on community sentiment, retention KPIs, and actionable consumer insights.

Your profile

• 3–5 years of experience in CRM, community, or retention marketing, ideally in beauty, lifestyle, or D2C.
• You bring a growth mindset, see opportunities where others see obstacles, and move fast to make things happen.
• You’re both data-driven and emotionally intelligent: you can read dashboards and people.
• Experience with Klaviyo, Meta Business Suite, or WhatsApp Business tools is a plus.
• Skilled in writing and storytelling with a natural sense for tone and timing.
• Passionate about community, culture, and making beauty more human.
• Fluent in English and German (Italian and/ or French a plus).
• Based in Berlin (this is an on-site role — we build culture together, not over Zoom).

Why us?

• Join a Berlin-born make-up movement that’s redefining what beauty means.
• Work in a small, creative, high-energy team where ideas turn into action fast.
• Have real impact: your campaigns will be seen, felt, and shared across Europe.
• Be part of a brand that values expression over perfection and connection over clicks.

Ready to build a beauty community that moves culture?
Apply now and be part of the Banana Beauty uprising.