Co-Founder & CMO (gn) @ Consumer Brand

FoodLabs; Berlin; On-site; EUR 90,000 - 150,000; Full time

Job summary

FoodLabs in Berlin is seeking an exceptional Co-Founder to lead brand, go-to-market, and growth in a new consumer company that we are building from scratch.

You don’t need an idea—we back you with pre-seed funding, hands-on support, and a world‑class network to turn a blank page into product‑market fit and sustainable revenue.

If you have a proven track record in consumer brands, growth marketing, and a founder mindset, we’d love to hear from you.

Qualifications

• Experience building and scaling consumer brands, ideally in D2C food, health or wellness.
• Strong storytelling skills across content, social, and community channels.
• Hands-on growth experience with paid channels (Meta, TikTok, Google) and clear KPI ownership.

Responsibilities

• Define the brand from zero: name, visual world, voice and daily moments.
• Lead go-to-market and launch, proving demand and driving early traction.
• Build and scale growth engines with performance marketing and creative testing.
• Grow social and community through content and creator partnerships.
• Drive retention, lifetime value, and data-informed marketing decisions.

Skills

Consumer brand building

Brand storytelling

Growth marketing

Entrepreneurial mindset

English fluency

Job description

FoodLabs is Europe’s leading early-stage VC and venture studio, backing founders who are shaping the future of food, health, and wellness. We believe the next wave of consumer companies will redefine nutrition, metabolic health, and preventative wellness, spanning everything from new supplement formats and longevity-focused nutrition to better-for-you convenience foods, beauty, and pet wellness.

Why This Is A Unique Opportunity

People choose brands that reflect who they are and what they care about. Somewhere out there is a brand that will look obvious in ten years, and it doesn't exist yet. We want you to build it. We are looking for an exceptional Co-Founder to lead brand, go-to-market, and growth in a new consumer company that we are building from scratch, taking it from a blank page to product-market fit and then to serious, sustainable revenue.

You don't need an idea - we have plenty, and we are matching them with the right people. We back you with pre-seed funding, operational support, hands-on expertise in marketing, hiring, GTM, brand building, and product development and a world-class network of founders and experts.

We believe the next Holy, Reformed, or LAP Coffee is out there, and that the right founder can make it happen. If that sounds like you, we would love to build it with you.

Your Role as a Co-Founder

• Brand from zero: Define what the brand stands for, from the name and visual world to the voice and the everyday moments that make people love it.
• Go-to-market and launch: Prove demand, find the acquisition channels that work, and lead the launch from first customers to early traction.
• Growth engine: Build and scale performance marketing, creative testing, and conversion into a profitable, repeatable engine.
• Social and community: Grow the brand through content, creators, and a real community of customers who talk about it.
• Retention and data: Drive repeat purchase and lifetime value, and use clear KPIs and customer insights to guide every marketing decision.

What You Need to Succeed

• Consumer brand builder: Proven track record building and scaling brands, ideally in D2C food, health, or wellness, including at least one launch from zero.
• Brand and marketing DNA: Strong skills in brand storytelling, content, social, and community-driven growth, with a feel for premium brand taste and your target audience.
• Growth and performance: Hands-on experience with paid channels like Meta, TikTok, and Google, and comfort with unit economics (CAC, LTV, ROAS) and owning a marketing budget.
• Founder mentality: An entrepreneurial mindset with the ability to move fast, test, iterate, and solve challenges directly.
• Language: Fluent in English; German is a big plus, especially for the DACH market.

Please note:

As a Co-Founder, you take a real stake in what we build. The compensation is a founder salary, and your upside grows with the company through your equity. Applications are reviewed monthly. If there is a fitting opportunity for your profile, we will contact you.