Business Analyst – Global CRM Transformation (Marketing/Data OR Service)

Michael Page; Hessen; On-site; EUR 50,000 - 70,000; Full time

Job summary

A leading recruitment consultancy is seeking Salesforce Business Analysts to influence a global CRM transformation from their Bad Homburg offices. Candidates should have at least 2 years of Salesforce experience and a relevant degree. The role involves mapping business processes, configuring Salesforce solutions, and leading global rollouts. Certifications in Salesforce is required, with a strong emphasis on solution design and stakeholder management. This hybrid position offers a unique opportunity to impact customer interactions worldwide.

Qualifications

• Minimum of 2 years as a Salesforce BA/Admin.
• Salesforce Administrator Certification is required.
• Experience in Service Cloud or Marketing Cloud is a plus.

Responsibilities

• Map and harmonize end-to-end business processes.
• Hands-on configuration and validation within the Salesforce ecosystem.
• Lead discovery workshops and training sessions.

Skills

Salesforce expertise

Stakeholder management

Process architecture

Data stewardship

Configuration skills

Education

University degree in Business Administration or related field

Tools

Salesforce

Jira

Confluence

Job description

Are you ready to be a core Business Analyst of a global digital transformation? In the project of scaling the CRM ecosystem we're looking for two high-impact Salesforce Business Analysts to join our client's team working in a Hybrid mode from their Bad Homburg offices.

Whether you are a master of Service Excellence OR Data-Driven Marketing, these roles offer the chance to own the functional evolution of a global platform. We don't just look for someone who can configure a field, we need a process-orientated partner who can bridge the gap between business needs and technical brilliance.

The Mission: What You’ll Do:

While both roles focus on driving adoption and harmonizing global processes, you will specialize in one of two critical streams:

Common Responsibilities for Both Roles:

• Process Architecture: Map and harmonize end-to-end business processes, translating complex needs into actionable epics, features, and user stories.
• Platform Configuration: Hands‑on configuration and validation within the Salesforce ecosystem to ensure scalable, best‑practice solutions.
• Global Rollout & Support: Lead discovery workshops, localizations, and training sessions; providing "hypercare" to ensure smooth transitions for global teams.
• Data Stewardship: Maintain high data quality and reporting foundations to drive operational insights and measurable KPI tracking.
• Collaboration: Partner with IT and local admins to ensure technical solutions align with global strategic goals.

Role 1: The Service & Field Operations Specialist

• Focus: Service Cloud and Salesforce Field Service.
• Impact: Own the evolution of omni‑channel service and efficient field operations (including Agentforce for Life Sciences).
• KPIs: Drive improvements in critical metrics like SLA, First‑Time Fix (FTF), and Mean Time to Repair (MTTR).

Role 2: The Marketing & Data Engagement Specialist

• Focus: Salesforce Marketing Cloud and Salesforce Data Cloud.
• Strategy: Collaborate with IT on scalable solution designs that turn data into meaningful customer journeys.

The Profile: What You Bring:

Core Requirements (Must-Haves for Both):

• Education: University degree in Business Administration, Economics, or a related field.
• Salesforce Expertise: Minimum of 2 years as a Salesforce BA/Admin.
• Core Certification: Salesforce Administrator Certification is required.
• Toolkit: Proficiency with Jira/Confluence and strong stakeholder/project management skills.

Specialized Qualifications:

• For the Service Role: Certifications in Service Cloud and/or Field Service.
• Salesforce Business Analyst certification is a strong plus.
• For the Marketing/Data Role: Preference for certifications in Marketing Cloud, Data Cloud, or Salesforce Business Analyst.

Why Join?

You’ll be at the centre of a global rollout, influencing how to interact with customers across the globe. If you are a proactive problem‑solver who thrives in an international environment, we want to hear from you.