Brand & Social Lead

Leapsome; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Real ownership of what you ship

Hybrid work style

Bimonthly hackathons

Office in Berlin with remote options

Zusammenfassung

Kittl, Berlin-based AI-native design platform, is seeking a Brand & Social Lead to own voice, tone, and storytelling across campaigns, landing pages, and launch narratives. This role collaborates with the design lead to ensure on-brand execution and measurable impact.

You will dream up brand activations, partnerships, and founder-facing events to put Kittl in front of small business founders, while maintaining strong brand integrity.

Qualifikationen

• Minimum 5+ years in brand or growth marketing, in-house or agency.
• Proven ability to own brand voice end-to-end.
• Experience with activations, partnerships, events, and community initiatives.
• Comfort working autonomously in a small, fast-moving team.
• Background in FMCG or consumer goods is a plus.

Aufgaben

• Define and codify Kittl's voice and tone; produce manifesto, campaign copy, landing pages.
• Dream up brand activations and campaigns to reach small business founders.
• Represent brand thinking in leadership conversations; defend brand integrity.
• Find unconventional ways to build awareness via partnerships and events.
• Guide briefs and reviews to ensure tone and ambition from the start.
• Audit messaging across touchpoints for consistency and excellence.

Kenntnisse

Brand voice strategy

Copywriting

Campaign planning

Audience segmentation

Leadership

Tools

CMS

Analytics tools

Jobbeschreibung

# Brand & Social LeadApply now---DepartmentMarketingLocationBerlinWork arrangementHybrid**A little about us *** **AI-native design:** Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team* **Rapid growth:** 11 million users since 2022* **Diverse team:** 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely* **Truly product-led company:** Engineers, Product Managers and Designers sit at the core of what we build* **Strong backing:** Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and DropboxLearn more: www.kittl.com/career**Your role at Kittl**Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl *is* like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.**This role is for you if*** **You have a gift for language** - you notice when a sentence is doing real work versus just filling space* **You get restless with \"safe\"** - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad* **You think about audience obsessively** - not just what to say, but where our founders actually are, and how to show up there in a way that sticks* **You notice the thing everyone else scrolled past** - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked* **You can't walk past something that's almost good enough** - you stop, look again, and fix it before it ships* **You've spent time at an agency or in a fast-moving creative environment** - you know how to move from a wild idea to something that actually ships* **You are both creative and strategic** - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand**What you'll do*** **Define and codify Kittl's voice and tone** - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard* **Dream up and lead brand activations, stunts, and campaigns** designed to get Kittl in front of small business founders and make them actually care - concept through delivery* **Represent brand thinking in leadership and strategy conversations**, pushing back where decisions threaten brand consistency/integrity* **Find and pitch unconventional ways to build awareness** - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels* **Bring bold, sometimes \"crazy\" ad concepts to growth/performance marketing** - and know how to make them convert, not just turn heads* **Guide teams early** - in briefs and reviews - so tone and ambition are right from the start, not fixed after* **Audit our messaging and presence across our touch-points** (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all**Who you are*** 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)* Has done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to* You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is* You are comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious* You are used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain* Background in FMCG, DTC, or consumer goods brands is a strong plus* Social media or community-building experience is a plus**Show us, don't tell us**Send us 3 pieces you owned end to end - a campaign, an activation, a launch, a piece of writing that did real work. For each one, tell us briefly: what you did, where it ran, and what happened. We'd rather see one scrappy idea you fought for and shipped than five polished pages from a deck.**Interview process*** Recruiter interview (30 min)* Hiring Manager interview (45 min)* Case Study interview (60 min)* Bar Raiser interview (45 min)**Benefits *** **Maximise your impact:** Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most* **Shape AI-native creative work:** Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users* **AI enablement:** We use AI across the company, not just in the product* **Passionate team:** Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing* **Kittl Week:** Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun* **Work-life balance:** 30 vacation days a year, plus public holidays* **Hybrid working style:** 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home* **Remote work:** On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours* **VESOP:** Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it* **Lunch:** Daily chef-prepared meals in the office* **Mobility:** Your monthly BVG ticket, fully covered* **Health & fitness:** Urban Sports Club M membership* **Learning & development:** Annual L&D budget for your professional growth* **German classes:** Online group courses at every level *At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!*