Brand Marketing Lead

Meyandy LLC; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Office in Berlin

Zusammenfassung

Kittl is seeking a Brand Marketing Lead in Berlin to own voice, tone, and storytelling across campaigns and landing pages. You will partner with design to craft a compelling founder-focused narrative, leading activations that drive awareness and conversion.

Ideal candidates bring 5+ years in agency or startup branding, with a strong sense for audience and on-brand risk-taking. This role supports a fast-growing creative tech company with global reach.

Qualifikationen

• 5+ years in marketing, with agency background preferred.
• Experience in branding, tone of voice, and campaign storytelling.

Aufgaben

• Define and codify Kittl's voice and tone; write manifesto, campaign copy, landing pages, and launch narratives.
• Dream up brand activations, campaigns, and partnerships to reach founders and drive awareness.
• Represent brand thinking in leadership discussions and ensure consistency across touchpoints.
• Lead bold ad concepts that convert in growth marketing and guide teams in briefs and reviews.
• Audit messaging across website, landing pages, ad/video scripts, and campaigns for excellence.

Jobbeschreibung

A little about us AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team Rapid growth: 11 million users since 2022 Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build Strong backing: Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox Learn more: www.kittl.com/career

Your role at Kittl

Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl is like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.

This role is for you if

• You have a gift for language - you notice when a sentence is doing real work versus just filling space
• You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
• You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
• You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
• You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships
• You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships
• You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand

What you'll do

• Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
• Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
• Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity
• Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
• Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
• Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after
• Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

Who you are

• 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title) Agency background, ideally 2-3 years at a creative/brand agency followed by in-house brand experience at a startup or fast-growing company Background in FMCG, DTC, or consumer goods brands is a strong ...

Brand Marketing Lead - Kittl, Berlin.

Mots-clés : Marketing.