Brand Manager OTC Talent Pool

Reckitt Benckiser LLC; Heidelberg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global consumer goods company in Heidelberg is seeking a Brand Manager to drive brand growth and manage OTC product portfolios. The role involves developing strategies, executing marketing plans, and ensuring compliance with industry standards. Ideal candidates will have 4+ years in Brand Management within OTC or Pharma, and strong analytical and communication skills. Competitive compensation and various benefits are offered.

Leistungen

Parental benefits

Employee Assistance Program

Life insurance

Qualifikationen

• Minimum 4+ years of experience in Brand Management/Product Management in competitive OTC/Pharma.
• Experience in FMCG companies using TV media.
• Strong financial acumen and understanding of P&L.

Aufgaben

• Develop and execute brand/portfolio strategy.
• Manage new product development and market introduction.
• Oversee marketing budget and media planning.

Kenntnisse

Analytical skills

Problem solving

Communication

Commercial understanding

Teamwork

Ausbildung

Bachelor degree in Marketing or Business Administration

Tools

Market research tools

Jobbeschreibung

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Brand Manager OTC Talent Pool

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

The Brand Manager at Reckitt Benckiser is the "General Manager" of her/his brand/ segments, specifically the OTC brands.

The Brand Manager for our OTC portfolio plays a pivotal role in driving brand growth, consumer trust, and market leadership within the fast-paced FMCG healthcare environment. This role is responsible for developing and executing brand strategies that align with consumer health needs, regulatory standards, and commercial objectives. By leveraging consumer insights, market trends, and cross-functional collaboration, the Brand Manager ensures the brand remains relevant, competitive, and compliant.

The role also involves close coordination with medical, regulatory, sales, and digital teams to deliver impactful campaigns, product innovations, and go-to-market strategies that enhance brand equity and drive sustainable business growth

Your responsibilities

In summary, you\'ll:

• Co-determine and develop brand/portfolio strategy
• New product development and introduction into market
• Develop and co-determine whole marketing mix incl. TV copy creation and localisation, media planning, etc.
• Ensure smooth running of daily business, i.e. forecasting, financial planning, marketing budget control, packaging design, etc.
• Determine and manage brand P&L
• Cross-functional collaboration (Supply, Sales..)

The experience/qualifications we\'re looking for

• Minimum Bachelor degree in Marketing or Business Administration (Berufsakademie)
• Job experience: min 4+ years Brand Management/Product Management in extremely competitive, OTC/Pharma environment Industry.
• Experience in FMCG Branded Consumer Goods companies which use TV media: (Laundry / Food / Personal Care /Surface Care etc)
• Has managed the brand P&L and budget.
• Experience of Concept development.
• Creative campaign & copy development experience
• New Product Development
• Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
• Strong financial acumen

The skills for success

• Highly analytical and intellectual capacity
• Problem solver with a high result orientation
• Strong communicator capable of building strong working relationships
• Strong commercial understanding
• Highly organized self-starter, self-motivated with drive
• High level of proactivity, assertiveness, persuasiveness and creativity
• Full international mobility
• Stress resistant
• Good team player
• Excellent English (able to present and negotiate in English)

Note

Please note this is a Talent Pool and shortlisted candidates will be contacted as soon as the position is available for recruitment

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\'s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\'s pay for performance philosophy.

Equality

We recognise that in real life, great people don\'t always \"tick all the boxes\". That\'s why we hire for potential as well as experience. Even if you don\'t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.