Brand Manager DACH (m, w, x)

McCain; Hessen; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A prominent foodservice company is seeking a Brand Manager for FS & local QSR in Germany. The ideal candidate will manage the foodservice product portfolio, from innovation to market. Responsibilities include preparing marketing plans, managing campaigns, and collaborating with the European head office. Applicants should have 2-3 years of experience in a similar role, a degree in Marketing or Business Administration, and be fluent in both English and German. This position offers a hybrid working model with competitive local benefits.

Leistungen

Flexible working arrangement (60% office, 40% home office)

Health and Pension insurance

Career development opportunities

Qualifikationen

• 2-3 years of professional experience in marketing or product management, ideally FMCG.
• Experience in implementing digital campaigns and social media marketing.
• Fluency in English and German (written and spoken).

Aufgaben

• Prepare the annual marketing plan for the foodservice product portfolio.
• Manage innovation qualification and launch, including SKU rationalization and quality monitoring.
• Organize and deliver local trade fairs.

Kenntnisse

Digital Marketing

Teamwork

Project Management

Market Research

Ausbildung

Bachelor or Master degree in Marketing or Business Administration

Tools

MS Office

Jobbeschreibung

Position Title: Brand Manager for FS & local QSR (m w x)

Position Type: Regular - Full-Time

Requisition ID: 39398

In every role McCainers are ambitious, curious and passionate about creating exceptional work experiences – together. With a customer‑first mindset we make doing business with McCain easy.

About the role

As the Brand Manager DACH for Foodservice (FS) and Local Quick Service Restaurant (QSR) you will be responsible for managing the foodservice product portfolio across the full product lifecycle from idea generation and innovation to launch optimization and ongoing management of the standard range. Additionally you will implement digital campaigns in line with the German and Continental‑European strategy and the annual marketing plan.

What you’ll be doing.

• Prepare the annual marketing plan for the foodservice product portfolio in line with the marketing objectives
• Portfolio management (qualification and launch of innovations product optimization SKU rationalization quality monitoring)
• Development of positioning and marketing strategies as well as sales presentations
• Planning implementation and follow‑up of communication campaigns including action planning local adaptation of measures and digital activation (digital campaigns website newsletter social media)
• Organise and deliver local trade fairs including management of the trade fair service provider.
• Take over specific projects including planning and implementation (e.g. local projects or implementation of an EU project in the DACH region)
• Market and competitive analyses and preparation of regular reports
• Budget planning and monitoring
• Collaborate closely with the European head office in France as well as with numerous internal departments such as sales research & development and controlling as well as with the affiliated agencies.

What you’ll need to be successful.

• University degree (Bachelor or Master) in Marketing or Business Administration
• At least 2‑3 years of professional experience in marketing / product management (ideally FMCG)
• Relevant experience in implementing digital campaigns and social media marketing
• Experience in the catering industry is an advantage
• Fluency in English and German (written and spoken).
• Team player, proactive, entrepreneurial, structured and able to work independently
• Open and skilled in intercultural cooperation
• Assertive, persuasive and confident in presenting ideas.
• Advanced computer proficiency, especially with MS Office applications.
• Excellent presentation skills
• Willingness to travel (1‑2 days / month in Germany or within Europe)

Benefits of the role.

• A varied, challenging and responsible task in an international environment
• Open and friendly colleagues
• Fun and enjoyment as well as a constantly growing learning curve
• Good development opportunities
• Employment contract and stable employment (permanent role)
• Local benefits (Health and Pension insurance)
• Support of the supervisor and team in professional adaptation
• Flexible working (approx. 60% office 40% home office).

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person – it helps us stay connected, collaborate more effectively and grow as a team. At the same time we recognize the importance of flexibility. Most office‑based roles follow a hybrid model with the option to work remotely two days a week. There may be exceptions depending on the role and location so we encourage you to speak with your recruiter for more details.

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers, collaborate as a team and achieve success. We focus on understanding customer needs, driving innovation, empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here you’ll find opportunities to learn, grow and thrive. Join us and experience why we’re better together.

Job Zielsetzung.

Management des Foodservice-Produktportfolios über den gesamten Produktlebenszyklus (Innovationen Standardsortiment) und Durchführung von Digitalkampagnen im Rahmen der deutschen und kontinentaleuropäischen Strategie sowie des jährlichen Marketingplans.

Aufgabenbereich.

• Erstellung des jährlichen Marketingplans für das Foodservice Produktportfolio im Einklang mit den Marketingzielen
• Portfoliomanagement (Qualifikation und Launch von Innovationen Produktoptimierung SKU-Rationalisierung Qualitätsmonitoring)
• Erarbeitung von Positionierungs‑ und Vermarktungsstrategien sowie Vertriebspräsentationen
• Planung Durchführung und Nachverfolgung von Kommunikationskampagnen inkl. Aktionsplanung lokaler Anpassung der Maßnahmen sowie digitaler Aktivierung (Digitalkampagnen Webseite Newsletter Social Media)
• Organisation und Durchführung von lokalen Messen inklusive Steuerung des Messedienstleisters.
• Übernahme spezifischer Projekte inklusive Planung und Durchführung (z. B. lokale Projekte oder Implementierung eines EU-Projekts in der DACH Region)
• Markt‑ und Wettbewerbsanalysen sowie Erstellung regelmäßiger Reports
• Budgetplanung und -monitoring
• Enge Zusammenarbeit mit dem europäischen Headoffice in Frankreich sowie mit zahlreichen internen Fachabteilungen wie z. B. Vertrieb Forschung & Entwicklung sowie Controlling sowie mit den angeschlossenen Agenturen.

Qualifikationen.

• Universitätsabschluss (Bachelor oder Master) in Marketing oder Betriebswirtschaftslehre
• Mindestens 2‑3 Jahre Berufserfahrung im Marketing / Produktmanagement (idealerweise FMCG)
• Erfahrung in der Umsetzung digitaler Kampagnen und im Social‑Media‑Marketing
• Erfahrung in der Gastronomie ist von Vorteil
• Fließende Englisch‑ und Deutschkenntnisse (in Wort und Schrift).

Kompetenzen & Fähigkeiten.

• Teamplayer proaktiv unternehmerisch denkend strukturiert und selbständig arbeitend
• Offen und geschickt in interkultureller Zusammenarbeit
• Durchsetzungsfähig und überzeugend
• Sehr gute Computerkenntnisse (v.a. MS Office Anwendungen)
• Sehr gute Präsentationsfähigkeiten
• Reisebereitschaft (1‑2 Tage / Monat in Deutschland bzw. innereuropäisch).

Unser Angebot.

• Eine abwechslungsreiche, herausfordernde und verantwortungsvolle Aufgabe in einem internationalen Umfeld
• Offene und freundliche Kollegen
• Spaß und Genuss sowie eine stetig wachsende Lernkurve
• Gute Weiterentwicklungsmöglichkeiten
• Flexibles Arbeiten (ca. 60% Büro 40% Home Office)

McCain Foods is an equal opportunity employer. As a global family‑owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy as applicable. You can understand how your personal information is being handled here.

Job Family: Marketing

Location(s): DE - Germany : Hesse : Eschborn

Company: McCain GMBH

Required Experience: Manager

Key Skills: Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type: Full Time

Department / Functional Area: Marketing

Experience: years

Vacancy: 1