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A leading tech firm in Berlin is seeking an experienced B2B Marketing Manager to drive lead generation and brand visibility for its services. This hands-on role combines strategic initiatives with operational execution, requiring proven experience in managing demand generation campaigns. Candidates should have strong analytical skills, a results-oriented mindset, and a knack for simplifying complex technical offerings. Attractive benefits include flexible working hours, remote work options, and extensive personal development opportunities.
We are seeking a results-driven B2B Marketing Manager (m / f / d) to join our this role you will take ownership of driving enterprise lead generation and brand visibility for our B2B solutions. You will manage demand generation campaigns optimize funnels and help position our technical solutions in ways that resonate with decision-makers. This is a hands-on marketing role combining strategic thinking with operational execution.
Plan and execute B2B demand generation and lead acquisition campaigns.
Manage and optimize marketing funnels to improve conversion rates and pipeline contribution.
Translate complex technical offerings into compelling marketing messages.
Conduct research on market trends competitors and customer needs to inform campaigns.
Collaborate with content creators and the SEO team to deliver aligned high-quality materials.
Track report and analyze performance metrics to optimize future initiatives.
Build brand visibility through enterprise-focused campaigns and content.
45 years of experience in B2B marketing preferably in tech SaaS or related industries.
Demonstrated success in lead generation demand generation and funnel management.
Ability to simplify and position technical concepts for diverse audiences.
Proficient in marketing automation reporting and campaign analytics.
Strong communication and collaboration skills in English (German a plus).
Highly organized results-oriented and comfortable in fast-moving environments.
We value clarity accountability and efficiency over buzzwords a role for those who thrive in results-oriented environments.
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