B2B Marketing Manager (f/m/x)

Formo Foods GmbH; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Employee equity participation

Annual development budget

28 days paid vacation

Team Impact Day for social and environmental causes

Zusammenfassung

Formo Foods GmbH is looking for a B2B marketing operator to lead their marketing function. As the first dedicated marketing hire, you will manage demand generation, content production, and digital presence.

The ideal candidate has over 5 years in B2B marketing with specific experience in trade show activation. This role offers an innovative and collaborative work environment, where scientific and technical insights drive market strategy.

The position is primarily based in Frankfurt, with opportunities for US-based candidates willing to travel regularly.

Qualifikationen

• 5+ years in B2B marketing, ideally in food ingredients or adjacent technical B2B.
• Proven experience in running trade show campaigns with lead capture.
• Strong familiarity with marketing tools and data-driven decision making.

Aufgaben

• Own marketing strategy for trade shows, including activation and follow-up.
• Produce market-facing content from technical information.
• Manage digital presence, including LinkedIn company page.

Kenntnisse

B2B marketing

Trade show activation

Content creation

Digital marketing

Project management

Stakeholder management

Ausbildung

5+ years in B2B marketing

Tools

CRM (HubSpot)

LinkedIn analytics

Jobbeschreibung

We are looking for a B2B marketing operator to build and run Formo's marketing function as our first dedicated marketing hire. You will own demand generation, trade show activation, content and creative production, digital presence, and marketing measurement, turning the technical substance our R&D teams produce into formats that land with food manufacturers, formulators, and trade audiences.

Location: Frankfurt am Main preferred. US-based candidates open to regular travel will also be considered.

About Formo

At Formo, we’re rebuilding dairy to help create a just and resilient food system. Using precision fermentation, we produce real, bio‑identical milk proteins, starting with casein.

We are a B2B platform: we make the proteins, and food manufacturers build the next generation of dairy products on top of them. Our work sits at the intersection of molecular biology, food science, and industrial innovation, and our job in the market is to make a deep‑tech ingredient legible and compelling to the formulators, brands, and technical buyers who will use it.

Formo is a venture‑backed, fast‑growing company with an international team of highly skilled entrepreneurs, scientists, and operators. United by a passion for challenging the status quo, we’re building the future of food.

Key Responsibilities

Demand Generation & Trade Show Activation

• Own the marketing strategy and execution for trade shows such as IFT FIRST and SupplySide, including booth narrative, pre‑show LinkedIn campaigns, exhibitor e‑blasts, sponsored newsletters, banner ads, lead capture, and follow‐up workflows
• Build and run B2B demand generation campaigns that produce qualified pipeline for the Commercial team
• Coordinate trade‑press features and sponsored content

Content & Creative

• Own content end to end: LinkedIn posts, blog and website copy, application one‑pagers for customer outreach, trade show collateral
• Translate technical and strategic substance, such as functionality characterization and value propositions, into clear market‑facing formats for non‑expert audiences
• Set and hold a production cadence so content ships consistently

Digital Presence & Brand Operations

• Own LinkedIn company page strategy and cadence, and coordinate our other social channels
• Maintain and evolve brand guidelines, and enforce claim discipline and messaging red lines across all output

PR & Earned Media

• Own earned media: place stories in the right trade press using your own active relationships
• Lead op‑ed and feature placement, reactive press, and briefings
• Build the press release and story‑pitch strategy around Formo’s commercial and regulatory milestones

Cross‑functional Collaboration

• Partner with the commercial team on sales enablement activities
• Manage external creative and PR support, including a marketing advisors and agencies
• Work directly with the founders and technical experts, comfortable both challenging and being challenged

About You

Education & Experience

• 5+ years in B2B marketing, ideally in food ingredients, industrial biotech, specialty chemicals, or an adjacent technical B2B field
• Hands‑on trade show activation experience: you have run booth campaigns, pre‑show outreach, and lead capture, not just attended
• US market experience is a strong plus

Technical & Functional Skills

• Comfortable with marketing tooling, including CRM (HubSpot), LinkedIn analytics, and content and design workflows
• Data‑informed: you measure what you ship and adjust based on results

Mindset

• Bias to ship over polish; you would rather get a strong asset out this week than a perfect one next month
• Genuinely interested in technical subject matter and comfortable working alongside scientists

Collaboration & Communication

• Strong stakeholder management across technical and non‑technical audiences
• Experience managing external agencies or fractional specialists
• Fluent in English

Why you'll love it here

Ready to shake things up?

At Formo, you don’t just trade your labor for compensation – you join a mission. One powered by frontier science, real‑world impact, and a team of brilliant, driven people who care deeply about what they’re building.

This is the first dedicated marketing role at Formo. You will own how a category‑defining ingredient goes to market, build the function and its systems from scratch, and work side by side with the scientists, operators, and founders who created the technology. We believe the best ideas emerge when diverse perspectives collide, and when people are trusted with responsibility, autonomy, and meaningful challenges.

We’re building something ambitious, and we take the work seriously – but not ourselves. Expect close collaboration, fast learning and innovation, and a culture that celebrates progress.

What we offer

• Help shape one of the world’s most innovative food ingredient
• Participate in employee equity and build long‑term ownership in what we’re creating
• Benefit from regular team off‑sites, monthly perks like discounted public transport passes and fitness memberships
• Invest in your growth with a dedicated annual development budget for learning, training, and conferences
• Enjoy 28 days of paid vacation, and an additional day after 3 and 4 years tenure
• Make an impact on the environment and society with 1 fully paid Team Impact Day
• Work in an innovative office and lab environment with access to cutting‑edge food and biotech infrastructure
• Connect over regular team lunches, healthy and not so healthy snacks and drinks and shared moments that bring the team together

Disclaimer

Formo is an equal opportunity employer. We celebrate diversity and are committed to creating a diverse and inclusive environment for all employees. We do not discriminate based on race, genetic information, color, physical or mental disability, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.