Assistant Store Manager - Cycling Lifestyle Brand - Berlin

MODE SEARCH Ltd.; Berlin; On-site; EUR 42,000 - 62,000; Full time

Benefits offered by this job

50% discount on apparel

Annual clothing allowance

25 days annual leave

Free membership to Cycling Club

Team ride days twice a year

Job summary

A cycling lifestyle brand in Berlin is seeking an Assistant Store Manager to oversee retail operations, lead a motivated team, and ensure excellent customer experiences. The ideal candidate should have 2+ years in management, a passion for cycling, and strong leadership skills. This role offers a competitive salary, performance-based bonuses, and various employee discounts.

Qualifications

• 2+ years' experience in retail or hospitality management.
• Strong commercial awareness to achieve sales goals.
• Excellent communication skills in German and good level in English.
• Competitive salary with performance-based bonus.

Responsibilities

• Support Store Manager in analysing business performance.
• Ensure the Store meets sales targets.
• Oversee daily operations including café service.
• Lead, coach, and develop a high-performing team.
• Act as a brand ambassador engaging with customers.
• Manage HR functions including staff scheduling, onboarding, and performance management.
• Maintain high standards of visual merchandising, product presentation, and operational processes.
• Act as a brand ambassador, engaging with members, customers, and the local cycling community.
• Organise and participate in regular community rides and events to build engagement.

Skills

Retail management

Leadership

Customer experience

Business analysis

Communication in German

Communication in English

Tools

POS systems

Job description

Assistant Store Manager - Cycling Lifestyle Brand - Berlin

Mode Search has partnered with a globally recognised cycling lifestyle brand in their search for an Assistant Store Manager, based in Berlin. This role oversees a team of five to six people and is responsible for the overall running of the Boutique, including the retail space, café, and community activities. They are looking for a Manager who is a strong business leader, with experience driving sales performance and building a motivated, high-performing team.

The brand is known for delivering world-class customer experiences and fostering community engagement. They are seeking someone who is passionate about cycling, able to train and guide the team, and capable of creating an inspiring environment for both staff and customers.

The Role

• Support the Store Manager in analysing business performance and proposing action plans to achieve commercial and operational goals.
• Ensure the Store meets sales targets and delivers exceptional customer experiences.
• Oversee daily operations, including merchandising, café service, and community events.
• Lead, coach, and develop a high-performing team, setting objectives and providing ongoing feedback to maximise performance.
• Plan and conduct daily and weekly briefings to motivate the team, set goals, and demonstrate how to achieve them.
• Manage HR functions including staff scheduling, onboarding, and performance management.
• Maintain high standards of visual merchandising, product presentation, and operational processes.
• Act as a brand ambassador, engaging with members, customers, and the local cycling community.
• Organise and participate in regular community rides and events to build engagement and promote the Store experience.

Requirements

• 2+ years’ experience in retail or hospitality management.
• Passion for cycling and community engagement; experience participating in cycling culture is a plus.
• Proven leadership skills with the ability to develop and motivate a small team.
• Strong commercial awareness and ability to achieve sales and operational goals.
• Excellent communication skills in German (fluent) and English (good level).
• Ability to work in a fast-paced, autonomous environment while maintaining high standards.
• Enthusiasm for delivering memorable customer experiences and hosting events.
• Competitive salary with performance-based bonus.
• 50% discount on apparel and family/friends discounts.
• Annual clothing allowance.
• 25 days annual leave.
• Free membership to the brand’s Cycling Club.
• Team ride days twice a year.

Note: Due to the high number of applications we are currently receiving, we are not able to provide individual feedback to every candidate at this stage. If your application is successful, you will be contacted in due course. You can also email your resume directly to [e-mail] if you would like to apply.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management

Industries

• Retail Apparel and Fashion
• Retail
• Retail Luxury Goods and Jewelry