Advanced Analytics Associate Director, GOC

WPP; Deutschland; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Paid time off

Retirement plans

Mental health days

Employee discounts

Zusammenfassung

WPP Media seeks an Associate Director of Analytics to lead the North America analytics team, measuring media success and delivering actionable insights for client engagements. You’ll guide cross-functional projects, mentor a high-performing team in Bogotá, and align regional strategies with New York, Chicago, San Francisco, and Los Angeles teams.

The role emphasizes leading brand and direct response measurement, designing tests, and presenting findings to clients while ensuring data integrity

Qualifikationen

• 7+ years in a data-based role, preferably in a media agency.
• Experience measuring Direct Response and Brand Awareness campaigns.
• Proficient in designing A/B experiments and Brand Lift studies.
• Familiar with control vs. exposed experimentation and short-term media evaluation.

Aufgaben

• Lead design and measurement of brand and direct response campaigns (Brand lift, A/B tests, MMTs).
• Present complex analytics findings clearly to clients and internal teams.
• Act as trusted analytics advisor to clients, delivering tailored solutions.
• Collaborate with cross-functional teams to integrate analytics into campaign planning and evaluation.
• Recruit, manage, and mentor analytics resources to ensure timely, high-quality outputs.

Kenntnisse

Analytical thinking

Leadership

Data presentation

Project management

Excel

PowerPoint

SQL

Ausbildung

Bachelor’s Degree in Analytics/Technology or equivalent

Tools

SQL

Excel

PowerPoint

Jobbeschreibung

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Core Values

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Associate Director of Analytics

As the Associate Director of Analytics, you will help lead the Analytics (North America) team in measuring the success of media executions and delivering actionable insights that drive data‑informed decision‑making and continuous innovation across client engagements.

The ideal candidate will have a strong background in media agencies, with experience supporting both brand and direct response campaigns, designing and evaluating Match Market Tests (MMTs), and collaborating with large cross‑functional teams. This role is critical in driving analytical excellence and helping deliver measurable business outcomes for our clients.

In addition, you will lead and mentor a high‑performing analytics team, fostering a culture of excellence, innovation, and continuous improvement within our Bogotá hub. You will collaborate closely with teams across New York, Chicago, San Francisco, and Los Angeles, helping ensure consistency, knowledge sharing, and alignment across regions.

Some of the things we’d like you to do:

• Lead the design and measurement of brand and/or direct response campaigns (including Brand lift survey, A/B testing, Match market test etc) ensuring they meet client objectives.
• Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
• Be seen as a trusted advisor by our clients for all things analytics related. Collaborate with clients, understanding their unique needs and delivering tailored analytics solutions
• Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation. Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad‑hoc analysis and more
• Recruit, manage and mentor Analytics resources, ensuring the efficient flow of work through the team, the timely delivery of high‑quality outputs and their continuing development as professionals

A bit about yourself:

• Bachelor’s Degree from a top‑tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology or equivalent experience
• 7+ years of experience working in a data‑based role, preferably in a media agency
• Expose to measurement of both Direct Response and Brand Awareness campaigns
• A/B experimentation and test design
• Brand Lift studies and measurement methodologies
• Control vs. exposed experimental frameworks
• Short‑term media effectiveness evaluation through experimentation
• Experience managing a team and ability to delegate effectively
• Proficiency in Excel, PowerPoint (Google docs a bonus)
• Familiar with programming languages (SQL is a bonus)
• Excellent at presenting data in a visually engaging and insightful manner that cuts across the noise
• Strong organizational and project management skills
• Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss the hiring team during the interview process.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.

For Colombia:

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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