Ad Creative Strategist (Freelance)

Paintgun; Deutschland; Remote; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Flexible schedule

Remote-friendly

Impactful work

Dynamic team

Job summary

Paintgun is seeking a Creative Strategy professional to develop data-driven ad concepts using our Ads DNA framework, aligning with media buyers, analysts, and creators to turn ideas into high-impact campaigns across platforms.

You will stay on top of social trends, test and refine creatives through structured sprints, and translate cultural insights into strategies that boost engagement and conversions. The role offers remote-friendly scheduling within a fast-growing creative agency environment.

Qualifications

• Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
• Ability to analyze creative performance data and turn insights into actionable creative strategies.
• Experience working in cross-functional teams including creators, copywriters, designers, and media buyers.
• In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
• Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Responsibilities

• Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
• Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts and work with creators, copywriters, designers, and motion developers.
• Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements.
• Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to meet performance marketing goals.
• Stay On Top of Trends: Track social media trends and new advertising techniques to keep concepts relevant.

Skills

Creative strategy experience

Analytical skills

Collaborative mindset

Trend awareness

Strategic thinking

Job description

Tasks

• Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
• Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.
• Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimization.
• Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback-driven culture to improve creatives using Ads DNA insights.
• Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

• Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
• Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies.
• Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.
• Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
• Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

• Work with a fast-growing creative agency and directly impact its success.
• Flexible, remote-friendly opportunity tailored to your schedule.
• Collaborate with a dynamic team and your expertise in a creative industry.

Paintgun is an equal opportunity employer. We do not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.