Ad Creative Specialist D2C Pet Brand

MrFluffyFriend Global; Deutschland; Remote; EUR 67,000 - 134,000; Full time

Benefits offered by this job

Bonuses based on performance

Direct access to CEO

Team trips and meetups

Flexible remote freelance work

Job summary

MrFluffyFriend Global is seeking an exceptional ad creative specialist. This is not a standard freelance gig: you will own concepting, briefing, and iterating ad creative across platforms, working directly with the CEO from day one.

You should have a proven track record with paid ads for D2C brands, ability to spot winning concepts, and a portfolio that shows results. This role is fully remote, freelance, with fast-moving, high-ownership expectations.

Qualifications

• Portfolio with clear, proven results in paid ads for D2C brands.
• Track record of identifying winning creatives.
• Specific examples of creatives you made and the results it drove.
• Experience with pet brands is a plus.

Responsibilities

• Concepting, briefing, and iterating ad creative for all ad platforms.
• Owning and streamlining the Ad Creative process with our team.
• Identifying winning concepts, angles, and hooks.
• Owning our target audience and translating insights into action.
• Testing creative at pace and turning results into the next round of winners.
• Staying ahead of creative trends and watching competitors closely.
• Working directly with our CEO and our creators/editors.

Skills

Portfolio evidence of paid ads results

Identify winning creatives

Data-driven opinions

Direct collaboration with CEO

Job description

We're a fast-growing global pet brand with a lean team of freelancers who operate more like a startup crew than a remote workforce. We move fast, communicate directly, and genuinely invest in the people we work with — from team trips to personal gestures when someone goes above and beyond. It's not a transactional relationship. In key roles like this one, you work directly with our CEO from day one.

Read this before applying. This is not a regular freelance gig, and we're not a regular company. We work fast, change direction often, and speak our minds — and we expect the same from you. If direct feedback rattles you, if ambiguity frustrates you, or if you need close direction to feel confident, this won't be the right fit. If you take full ownership, move fast, and want to be rewarded for results, keep reading.

This is a specialist role, not a generalist one. We are looking for one thing done exceptionally well: ad creative that performs. The single most important skill: you can look at a creative before it launches and know whether it will win.

What you'll own

• Concepting, briefing, and iterating ad creative for all ad platforms
• Owning and streamlining the Ad Creative process with our team
• Identifying winning concepts, angles, and hooks
• Owning our target audience and translating insights into action
• Testing creative at pace and turning results into the next round of winners
• Staying ahead of creative trends and watching competitors closely
• Working directly with our CEO and our creators/editors

Requirements

Non-negotiables:

• A portfolio with clear, proven results in paid ads for D2C brands. Please do not apply without having one
• A track record of identifying winning creatives
• Specific examples of creatives you made or shaped, and the results it drove
• Experience with pet brands is a plus

You’ll thrive here if you

• Hold strong, data-backed opinions, and drop them fast when the data disagrees
• Are comfortable with shifting goals and moving faster than feels comfortable
• Take direct feedback as a gift, not a dig
• Have an eye for detail and show us that by including the hidden sentence "Teamwork makes the dream work" in your application
• Want to earn significantly more by performing significantly better

This won’t be a fit if you

• Need lots of structure, process, or reassurance to feel confident
• Prefer slow and steady over fast and iterative
• Want a hands-off client-agency dynamic - we are a team, not a client-agency dynamic
• Are a generalist hoping to "also do creative"

Practical details

• Fully remote and freelance
• Time tracking via our tool
• NDA with non-compete clause required

Benefits

We start by seeing what you can do. Once results are clear, compensation grows fast.

• Opportunities to get bonuses and performance-based upside most companies don't offer. Our strongest people earn well beyond a standard freelance rate
• Direct access to the CEO - no middle layers
• Team trips and in-person meetups
• A real team culture with people who genuinely like working together
• Flexible, fully remote work where results are what counts