Account Manager, Influencer Marketing

Go Fractional; Deutschland; On-site; EUR 45,000 - 54,000; Part time

Job summary

Viral Nation is seeking an Account Manager to drive day-to-day client programs in partnership with Client Services and our Center of Excellence. This role coordinates with junior staff from initiation to delivery of influencer campaigns, ensuring timely, accurate execution.

This 3-month contract role requires strong time management, adaptability, and collaboration across on-site and remote shoots, data handling, and performance insights. Must be located in Germany.

Qualifications

• 3+ years in advertising, influencer marketing, social media, or related services.
• Bachelor's degree in marketing, communications, or related field preferred.
• Experience in inter-agency teams (IATs) and cross-functional environments.
• Hands-on experience with social media platforms and influencer marketing best practices.
• Ability to manage multiple tactical workstreams and review junior staff work.

Responsibilities

• Own day-to-day creator and client communication across workstreams.
• Support end-to-end influencer marketing campaigns for Micro and Mid-Tier talent.
• Coordinate shoots with creators, vendors, and internal teams.
• Maintain data entry and data accuracy for assigned creators.
• Prepare wrap reports, performance summaries, and post-campaign insights.
• Identify risks and escalate with recommended solutions.
• Support growth and upsell initiatives with pitch materials.
• Prepare client-facing meeting agendas, status reports, and insights.
• Contribute to quarterly planning, renewals, year-in-review docs.
• Build strong relationships with internal and external stakeholders.
• Leverage AI and automation to improve execution and reporting.

Skills

Account management

Influencer marketing

Social media

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Social media tools

Job description

Position Overview:

The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals. Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is responsible for successful project delivery and coordinates with junior staff from project initiation to successful campaign execution and delivery.

Please Note: This role would be a 3-month contract. Must be located in Germany.

Responsibilities:

• Own day-to-day creator and client communication across assigned workstreams, driving tactical execution and ensuring all deliverables, reporting, and touchpoints are proactive, accurate, and on time
• Support and execute end-to-end influencer marketing campaigns, primarily focused on Micro and Mid-Tier talent, including influencer activation, content/social execution, and community management from kickoff through wrap.
• Support production and on-site or remote shoots as needed, including coordination with creators, vendors, and internal teams to ensure smooth execution
• Maintain and manage data entry & collection for assigned creators, ensuring data accuracy, completeness, and on-time submission
• Support the development of wrap reports, performance summaries, and post-campaign insights
• Proactively identify and escalation risks, issues, or dependencies to the manager with recommended solutions
• Support growth and upsell initiatives, including drafting pitch materials, decks, and value-add messaging
• Prepare client-facing materials such as meeting agendas and recaps, weekly status reports, and performance insights
• Contribute to quarterly and annual planning, renewals, and year-in-review documentation
• Build and maintain strong, collaborative relationships with internal teams and external stakeholders to support effective execution
• Leverage AI and automation tools to improve execution efficiency, reporting accuracy, creator communication, and workflow management

Qualifications and Skills:

• 3+ years of experience in advertising, influencer marketing, social media, or related services roles
• Bachelor's degree required, with a background in marketing, communications, or a related discipline strongly preferred
• Experience working within inter-agency teams (IATs) and cross-functional environments
• Hands-on experience with social media platforms and tools, paired with a strong understanding of influencer marketing best practices
• Demonstrated ability to manage multiple tactical workstreams, delegate effectively, and review junior team members' work with accuracy and accountability
• Proactive, solutions-oriented, and comfortable managing up to ensure alignment and progress

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.