Account Based Marketing Manager

Virtualitics; Deutschland; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Equity participation

Medical, dental, and vision coverage

Unlimited PTO

Remote flexibility & hybrid options

Zusammenfassung

Virtualitics is seeking an Account Based Marketing Manager to lead ABM programs targeting public sector pods, including DoD and federal customers. You will partner with GTM teams, craft multi‑channel campaigns, and represent the company at industry events while reporting on pipeline influence.

This role offers remote-friendly options, equity participation, and comprehensive benefits, with a strong emphasis on writing and strategic content development.

Qualifikationen

• 5+ years of ABM, field marketing, or public sector marketing experience.
• Experience building and running multi-channel ABM programs against named account lists.
• Knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
• Willingness to travel to industry conferences and events up to 25%.
• Strong industry writing and communication skills with ability to translate technical capabilities into value propositions.
• Experience marketing to Federal Systems Integrators (FSIs).
• Bachelor's degree in marketing, communications, or related field or equivalent experience.
• Must provide one writing sample during interview process.
• Candidates near West Coast (CA) or East Coast (NOVA) offices are preferred.

Aufgaben

• Own and lead ABM programs for priority public sector pods including DoD and federal entities.
• Partner with GTM stakeholders to align messaging and content to each pod's priorities and procurement cycle.
• Plan and execute multi-channel ABM campaigns tailored to named accounts.
• Represent Virtualitics at government/defense events and manage activations.
• Maintain engagement and pipeline influence data in Salesforce Marketing Cloud Account Engagement and report progress to GTM stakeholders.
• Develop tailored content and enablement assets in collaboration with GTM, product, and mission success teams.
• Work with Marketing Director to prioritize account coverage and program investment.

Kenntnisse

Account-based marketing

Public sector marketing

Multi-channel ABM

Defense/national security knowledge

Content development/writing

Ausbildung

Bachelor's degree in marketing/communications/related field

Tools

Salesforce Marketing Cloud Account Engagement

Jobbeschreibung

About Virtualitics

Virtualitics is the category leader in AI-native readiness applications for defense, government, and critical infrastructure. Founded on a decade of Caltech research in partnership with NASA/JPL, we are led by scientists, strategists, and servicemembers united by a single mission: to solve the world’s most complex, mission-critical challenges with AI.

Our Readiness AI solutions deliver operational certainty — giving leaders and operators a clear picture of what’s ready, what’s at risk, and what to do next. By identifying risks early, diagnosing root causes, and recommending prioritized actions with transparent, explainable AI, we help organizations move from data complexity to decision advantage.

Behind that impact is relentless innovation. Inventors at heart, we hold 15+ U.S. patents and are leading the shift toward agent-driven readiness. But what truly sets us apart is our culture — relentless about results, grounded in transparency, and driven by compassion for the mission and the people it serves.

If you’re motivated by impact, inspired by technical depth, and ready to build AI that performs where it matters most — you’ll find your mission here.

Our team is excited to find our next Account Based Marketing Manager to join the company.

What you will be doing:

• Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs).
• Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle.
• Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod.
• Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification.
• Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders.
• Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations.
• Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.

Requirements and Experience

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
• Demonstrated experience building and running multi-channel ABM programs against named account lists.
• Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
• Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
• Willingness to travel to industry conferences and events [up to 25%].
• Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.
• Prior experience at a company serving defense, national security, or critical infrastructure customers.Experience marketing to or within Federal Systems Integrators (FSIs).
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
• Must provide one writing sample during interview process
• Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred.
• Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations.
• A data-driven approach to measuring ABM program impact on pipeline and revenue.
• Comfort operating independently in a remote, fast-moving environment.
• Fluency in the operational and mission context of defense and national security customers.

What we offer you

At Virtualitics, you’ll join a high-performance team of scientists, strategists, and servicemembers building AI that operates in the world’s most demanding environments. The problems we solve matter — and so does the opportunity to grow while solving them.

You’ll have meaningful ownership from day one, with the ability to accelerate your career alongside a company scaling rapidly in national security and critical infrastructure.

• We offer highly competitive compensation, meaningful equity participation, and fully paid medical, dental, and vision coverage for you and your dependents.
• Our benefits also include unlimited PTO and flexible work arrangements, with remote flexibility and hybrid options for team members based in the Los Angeles or Washington, DC areas.