Head of Digital Marketing (f/m/d) Rhenus Group

Head of Digital Marketing (f/m/d) Rhenus Group

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Your Benefits
Agile Environment
Embrace a dynamic work culture, where you and your team adapt quickly to meet evolving needs.

Continuous Training
Sharpen your skills and advance your expertise with our professional development programs.

Flexible Working Hours
We offer flexible schedules to suit your lifestyle and personal commitments.

Great Team
It’s truly the people that make the difference — and with us you’ll join the best team around.

Modern Equipment
Work with cutting-edge tools and technology designed for peak performance.

Personalized Growth
Accelerate your career with development opportunities, tailored to your talents and interests.

Job Description
What you can expect
Digital Strategy & Innovation

• Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
• Drive digital growth, lead generation and customer experience with a forward-looking roadmap
• Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
• Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.
  
  
  

Digital Execution & Performance

• Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
• Lead website and SEO optimization to boost traffic, UX, and lead generation
• Enable data-driven decisions focused on conversion, ROI, and attribution
• Guide regional teams in localizing campaigns and ensuring brand consistency
  
  
  

Digital Infrastructure & Martech

• Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
• Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
• Monitor GDPR and data privacy compliance across all digital activities
  
  
  

Content & Engagement

• Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.
  
  
  

Team Leadership & Collaboration

• Lead and develop a high-performing team of digital marketing professionals at group level.
• Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
• Manage external vendors, agencies, and consultants effectively.
  
  
  

What you bring
Education & Experience

• Degree in Marketing, Digital Media, Business, or related field (Master’s preferred)
• 4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcome
• Proven success in leading teams and digital campaigns with strong, measurable impact
  
  
  

Skills & Competencies

• Deep expertise in digital channels, SEO/SEM, analytics, MAP, and web tech
• Collaborative, people-oriented leader with cross-functional team experience
• Strategic thinker with strong analytical and problem-solving skills
• Excellent communicator with executive-level stakeholder management
• Strong understanding of the B2B buyer journey and scalable lead generation
• Excellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.
  
  
  

Why Join Us?

• Play a key role in shaping the digital future of a global industry leader.
• Lead transformation in an ambitious, forward-thinking marketing organization.
• Work with international teams in a dynamic, fast-paced B2B environment.
• Access to growth opportunities and exposure to senior leadership.
  
  
  

Business Unit
Assets & Services
As a central unit, Rhenus Assets & Services has various service centers that serve the decentralized business units as an internal service provider for all commercial matters. The service centers keep an eye on the needs of the individual business areas and set global standards to ensure that the Rhenus Group is well positioned and provides optimum support. Our flat hierarchies give every employee a wide range of scope for action and the opportunity to contribute their own ideas and implement them for the entire group.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Transportation, Logistics, Supply Chain and Storage, Truck Transportation, and Freight and Package Transportation

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