Director Global DTC Strategy

SPEED & SPIRIT are qualities we seek in our candidates, guided by values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to showcase individual talent and experience. Applying for a job at PUMA is simple: click APPLY ONLINE and follow the steps to upload your application.

Your Talent

Proven experience in E-Commerce, Retail, and strategy development/execution, including leadership roles.

Strong analytical skills with the ability to leverage data-driven insights for strategic decisions.

Excellent communication and collaboration skills.

Project management experience with a successful track record of managing and executing strategic initiatives.

Deep understanding of market trends, opportunities, and challenges within the global E-Commerce and Retail sectors.

Prior experience in a top-tier consultancy is required.

Your Mission

Collaborate closely with the Vice President of Direct to Consumer to create, develop, and execute comprehensive strategies across all channels and functions globally.

Utilize data-driven insights to identify trends, opportunities, and challenges, informing strategic decisions.

Build business cases and manage the transformation and development of the department through cross-departmental partnerships, ensuring alignment with broader company objectives.

Program manage the execution of strategic initiatives, ensuring adherence to brand values and delivering a cohesive consumer experience.

Manage communication with HQ teams and regional offices.

Own and oversee critical contracts globally and locally to optimize investments.

Monitor and report on the performance of E-Commerce and Retail strategies, providing actionable recommendations for continuous improvement in collaboration with stakeholders.

PUMA is committed to equal opportunity employment for all applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. We uphold principles of equality and do not tolerate harassment or discrimination.

With over 21,000 employees across 51 countries, PUMA owns brands including PUMA, Cobra Golf, and stichd. Our headquarters are in Herzogenaurach, Germany, near Nuremberg. Join us and be part of a team that pushes sport and fashion forward, where you might even meet Usain Bolt or Antoine Griezmann in the hallways.