Global Wi-Fi Segment Marketing Manager

Join to apply for the Global Wi-Fi Segment Marketing Manager role at Quectel

1 day ago Be among the first 25 applicants

Join to apply for the Global Wi-Fi Segment Marketing Manager role at Quectel

Quectel Wireless Solutions is global IoT technology developer and cellular module supplier of 5G, LTE, LTE-A, LPWA, Smart Module, C-V2X, GSM/GPRS, UMTS/HSPA(+) and GNSS modules. Due to business expansion on Serbian market in R&D Centre, Quectel is looking for motivated and proactive candidates to join our team.

We are looking for: Global Wi-Fi Segment Marketing Manager

Key Responsibilities

• Develop and execute marketing strategies and campaigns to drive growth in the Wi-Fi segment.
• Define target segments, market positioning and messaging based on deep customer and market insights.
• Research new customer audiences and emerging market opportunities within the Wi-Fi and IoT space.
• Identify what matters most to customers when buying, and apply those insights to improve marketing, sales and product strategy.
• Devise compelling content and campaigns tailored to new and existing audiences to generate leads and support sales enablement.
• Work cross-functionally with product management and FAE teams to shape product roadmaps aligned with market needs.
• Partner with sales to develop collateral, pitch decks and training materials that support customer engagement and revenue growth.
• Conduct competitive analysis and stay informed of industry trends to identify new opportunities and refine marketing approaches.
• Work with the team to execute digital marketing initiatives including website content, social media and demand generation for the Wi-Fi segment.
• Represent the company at industry events, webinars and trade shows as a subject matter expert.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed to maximize ROI.
  
  

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
• 3+ years of experience in similar positon is a must.
• Experience in Canva, Adobe, SalesForce.
• Native/professional English skills.
• Proficiency in MS Office Suite.
• Willing to travel.
• Highly organized with strong communication skills.
• Analytical mindset with the ability to interpret data and trends.
• Responsible, with a positive attitude and a creative approach to problem-solving.
• Fast learner who can adapt quickly to changing market conditions.
• Team player, able to work across disciplines and regions.
  
  

• Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
• Career Development: We invest in your growth and continuous learning.
• Team Culture: Join a motivated team that collaborates to shape the future of IoT.
• Flexibility: Enjoy flexible working hours and the opportunity to work remotely.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Telecommunications

Referrals increase your chances of interviewing at Quectel by 2x

Get notified about new Segment Marketing Manager jobs in Germany.

AMAZON PPC MANAGER (REMOTE) @ GROUP OF E-COMMERCE BRANDS

Marketing Manager - ERP & Digital Solutions

Global Smart Module Segment Marketing Manager

AMAZON PPC MANAGER (REMOTE) @ GROUP OF E-COMMERCE BRANDS

Senior Marketing Manager, Lifecycle Marketing

Digital Marketing Manager (Job Onsite Based in Dubai)

Hilden, North Rhine-Westphalia, Germany 3 days ago

Hannover, Lower Saxony, Germany 3 days ago

Greifswald, Mecklenburg-West Pomerania, Germany 3 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.