Director Product - Figurines (Tonies) (all genders)

tonies is the world’s largest interactive audio platform for children, with around 9.3 million Tonieboxes and 119 million Tonies sold. The award-winning, child-safe, wireless, and screen-free audio system has revolutionized independent play and learning for young children since 2013, when it was founded by two fathers in Germany. Every second child in Germany now owns a Toniebox. The company is expanding internationally, offering products in over 28 countries across 4 continents, with more to come. Tonieboxes have been activated in over 100 countries.

tonies offers a range of more than 1,300 figurines to be placed on the Toniebox and around 4,400 digital titles via the mytonies app and library, including content from leading licensing partners like Disney, Warner Bros., NBC Universal, and others. The platform has an average weekly playtime of approximately 270 minutes, making it a beloved daily companion for children. With over 560 employees, a group revenue of €481 million in the last fiscal year 2024 (+33% YoY), and a listing on the Frankfurt Stock Exchange (tonies SE), tonies continues to grow.

You as part of tonies :

As the Director of Product for Figurines (Tonies), you will join our Product Leadership Team, responsible for expanding and evolving our figurine portfolio. This pivotal role focuses on delivering diverse, high-quality, engaging form factors such as figurines, plush, and shapes that inspire children and enrich their experiences with the Toniebox. You will drive innovation, develop new formats, and collaborate across teams for successful launches.

Your tasks and responsibilities will include :

Develop and execute the vision and strategy for the figurines product category, aligned with company goals.

Manage the portfolio and roadmap to meet commercial targets and enhance customer engagement.

Lead end-to-end product development, including creating and launching new formats and expanding existing ones.

Gather and analyze market data, sales, and user feedback to inform decision-making.

Build, mentor, and lead a high-performing product team, fostering a collaborative culture.

Work closely with leadership, marketing, sales, and other stakeholders to align initiatives with business objectives.

Define and monitor KPIs to measure success and drive continuous improvement.

What we are looking for :

• Candidates must be located in the UK (London), France (Paris), the US (Boston), or Germany (Düsseldorf).

Bachelor’s degree in Product Management, Business, Engineering, or related; MBA preferred.

8-10 years of experience in product or related fields, with 3-5 years in leadership, ideally in high-growth, international environments.

Experience in launching and scaling toys, especially figurines and collectibles.

Strong understanding of product development, supply chain, and design-to-value processes.

Proven skills in portfolio management and driving product growth.

Excellent leadership, communication, and interpersonal skills.

Data-driven decision-making mindset.

Passion for creating innovative products for children and families.

Willingness to travel regularly (1-2 times/month, mainly to Düsseldorf).

Why tonies?

• Global teamwork to bring the Toniebox into every child's room worldwide.
• A relaxed, inclusive work environment.
• Mobility options including public transport tickets, parking contributions, leasing bicycles, or remote work subsidies.
• Security benefits like pension plans and disability insurance.
• 30 days paid leave plus additional days off for holidays and special occasions.
• Ongoing training and personal development opportunities.
• Language learning and relaxation apps for well-being.
• Attractive discounts on tonies products.

Good to know :

We are committed to diversity and inclusion, supporting colleagues of all abilities, ethnicities, faiths, and genders. Everyone is welcome and supported in their development.