CRM & eCommerce Lead

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Job Title: Digital & Ecommerce Lead @ High-Growth Consumer Brand

Location: Cologne (Must be 3/4 days in the office)

Job Type: Full-Time, Permanent

This is an exciting opportunity to join a fast-growing, purpose-driven consumer brand as their Digital & Ecommerce Lead. You’ll be responsible for shaping and optimising the full digital experience- from the first site visit through CRM journeys and long-term retention.

The role is ideal for someone who thrives in high-growth, fast-paced environments and knows how to blend strategic thinking with hands-on execution. You’ll collaborate closely across teams, test relentlessly, and help define how customers engage with the brand online.

Key Responsibilities:

• Lead optimisation of the digital customer experience across the online shop, CRM flows, and self-service tools
• Use data and UX insights to drive performance, from conversion rate to loyalty
• Drive experimentation, including A/B testing, funnel analysis, and post-purchase journeys
• Participate in user interviews and usability testing to stay close to customer needs
• Evaluate new tools and tech for analytics, testing, and CRM efficiency
• Champion simple, user-friendly digital experiences that reflect brand values

Skills & Experience Required:

• Business fluent in German and English (must-have)
• Experience in digital product, CRM, or e-commerce roles with measurable results
• Strong understanding of end-to-end digital customer journeys and user behaviour
• Curious, proactive, and focused on continuous improvement
• High-impact role at an ambitious, growing consumer brand
• Freedom to shape digital strategy and test new ideas quickly
• Collaborative team culture with strong cross-functional support

If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services and Retail

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