Website Specialist

Worldpanel; Bogotá ciudad; Hybrid; COP 40,000,000 - 70,000,000; Full time

Job summary

Worldpanel seeks a Website Specialist to own day-to-day management and quality of the Worldpanel by Numerator site. You will directly build and troubleshoot pages in Webflow, coordinate with the agency, and improve user experience across regions and languages.

You will ensure SEO basics, site health, and clear briefs for external partners, while supporting localization and global terminology standards.

Qualifications

• 3+ years in website management or similar hands-on digital roles.
• HTML/CSS knowledge and Webflow experience.
• Strong SEO fundamentals and GTM experience.
• Experience managing an external agency to a clear brief.
• Strong design sense, UX and brand consistency.
• Fluent English required.
• Experience with multi-region/multi-language sites; GA a plus.
• Technically curious and proactive.

Responsibilities

• Own day-to-day website management including content updates and page builds.
• Build/edit pages in Webflow (HTML/CSS) for straightforward changes.
• Translate requests from regional teams into execution.
• Ensure on-brand content, layout, imagery; optimize SEO basics.
• Monitor site health and tagging via Google Tag Manager; flag issues.
• Liaise with website development agency; provide clear technical briefs.
• Support localization workflows and multi-language/multi-market structure.

Skills

Website management

HTML/CSS

SEO fundamentals

Google Tag Manager

Agency management

UX and brand consistency

Multi-region languages

Fluent English

Tools

Webflow

CMS

Google Tag Manager

Google Analytics

Job description

Location: Bogota, Colombia - Hybrid (2 days in the office)

We are looking for a Website Specialist to own the day-to-day management, quality, and continuous improvement of the Worldpanel by Numerator website. The ideal person brings hands-on technical fluency to build and troubleshoot pages directly, acts as the primary director for our website agency, and proactively enhances user experience and site navigation across multiple regions and languages.

Key Responsibilities:

• Own day-to-day website management: content updates, new page builds, and ongoing quality control
• Build and edit pages or sections directly in Webflow (HTML/CSS) for straightforward changes
• Intake, prioritize, and translate requests from Regional Marketing, Product Marketing, and Storytelling teams into clear execution
• Ensure site content, layout, and imagery are on-brand, consistent, and optimized for SEO fundamentals (metadata, keywords)
• Monitor site health, implement tracking/tagging via Google Tag Manager, and proactively flag technical or UX issues
• Serve as the primary point of contact for our website development agency, translating business needs into clear technical briefs
• Support localization workflows, regional taxonomies, and multi-language/multi-market structure to maintain consistent global terminology

Qualifications:

• 3+ years of experience in website management, web coordination, or a similar hands-on digital role
• Working knowledge of HTML/CSS and hands-on experience with Webflow or a similar CMS
• Solid understanding of SEO fundamentals and hands-on experience with Google Tag Manager
• Comfortable managing and holding an external agency accountable to a clear brief
• Strong eye for design consistency, UX, and brand standards
• Fluent English is required
• Experience with multi-region/multi-language websites and basic exposure to Google Analytics are a plus
• Technically Curious: Enjoys diving into page builds and technical fixes rather than just briefing others
• Direction-Setter: Owns and guides agency deliverables with clear criteria and expectations
• Detail-Oriented: Catches inconsistencies in branding, imagery, and layout before pages go live
• Proactive Owner: Constantly thinks of ways to improve site navigation, findability, and user experience
• Global Collaborator: Comfortable working autonomously with multicultural teams across regions and time zones

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.