Travel Tech: Feature Marketing Manager

WeTravel; Colombia; A distancia; COP 280.260.000 - 404.820.000; Jornada completa

Descripción de la vacante

WeTravel is expanding its Product Marketing function and this role focuses on taking each feature to market, telling its story, and ensuring clients understand and use it.

You will own the feature launch plan end-to-end, collaborate with product managers, marketing channels, account managers, and customer support, plus run webinars and adoption campaigns for a busy travel tech audience.

Formación

• Has 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
• Writes fluent business English that a busy tour operator would want to read and understand easily.
• Is an excellent storyteller in writing and on camera. You will be a visible face of our product to thousands of clients.
• Has a track record of successful B2B email and in-product campaigns (ideally highly targeted).
• Uses AI tools to work faster and more reliably while owning the quality of everything that ships.
• Is comfortable digging into data and surfacing your own insights.

Responsabilidades

• Own the launch plan for each feature and align with the commercial teams on communications and activities.
• Drive the channel plan for each launch with the marketing team, who owns the website, social, paid, and lifecycle channels.
• Craft and set up communications (emails, in-product messages, and Loom-style demo videos).
• Update onboarding materials reflecting new launches.
• Run the monthly product newsletter.
• Host live product webinars with PMs, designers, engineers, and account managers.
• Own adoption of launched features by monitoring metrics and applying fixes.
• Localize content into Spanish when required for better communication.

Conocimientos

Communication

Storytelling

Business English

Data analytics

AI tools

Organization

Herramientas

SQL

Customer.io

Excel/Sheets

Video editing

Descripción del empleo

WeTravel is expanding its Product Marketing function and this role focuses on taking each feature to market, telling its story, and ensuring clients understand and use it.

You will own the feature launch plan end-to-end, collaborate with product managers, marketing channels, account managers, and customer support, plus run webinars and adoption campaigns for a busy travel tech audience.