Sr. Marketing Operations Specialist

coupa-software-inc-ats-1; Bogotá ciudad; A distancia; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness days

Birthday leave

Volunteer time off

EAP

Travel protection

Referral bonuses

Descripción de la vacante

Coupa is seeking a Sr. Marketing Operations Specialist to focus on marketing automation and sales enablement, joining our global Marketing team.

You’ll ensure the health and efficiency of campaigns, templating, automations, and lead scoring to accelerate the pipeline. Collaborating with North America and South America teams, you’ll leverage tools like Marketo, LeanData, Outreach, Salesforce and Tableau to drive measurable results while maintaining data integrity.

Formación

• 5+ years of marketing experience, preferably in B2B demand generation.
• Experience with marketing automation and sales processes.
• Strong communication and cross-functional collaboration skills.

Responsabilidades

• Support build, deployment and optimization of Marketing/Sales/Lead Management via automation tools including templates, workflows, triggers, smart campaigns, lead scoring, QA.
• Ensure all marketing efforts are set up for measurability and attribution.
• Collaborate with digital and field marketing to identify gaps and improve sequences and tool setups.
• Work with Marketing/Sales Leadership to ensure teams use tools effectively and update based on data.
• Support use of sales enablement tools and liaise with support to roll out features.
• Maintain data integrity through auditing programs and cleanup.

Conocimientos

5+ years marketing experience

B2B demand generation

Sales processes

Cross-functional collaboration

Strong communication

Autonomy initiative

Herramientas

Marketo

LeanData

Outreach

Goldcast

Salesforce

Tableau

Excel

Google Sheets

Descripción del empleo

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr. Marketing Operations Specialist at Coupa:

As we continue to grow, we’re looking for an experienced Marketing Operations Specialist with a focus on marketing automation and sales enablement tools to join our team. In this role, you’ll ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role will serve the larger global Marketing team as a neutral, cross-functional partner to monitor, report on, and analyze marketing and lead development processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.

What You’ll Do:

• Support the build, deployment and optimizing of Marketing / Sales / Lead Management efforts via automation tools (Marketo, LeanData, Outreach, etc.) including templates, workflows, triggers, smart campaigns, lead scoring, database health, UTMs, and QA for accurate execution. THIIS IS A MUST.
• Ensure all Marketing/Sales efforts are set up according to best practices, in alignment with established processes, are effective, scalable, and will be measurable so that every marketing touchpoint is attributable.
• Collaborate closely with our digital and field marketing teams to identify gaps and underperforming sequences or system/tool setups; and recommend improvements to increase effectiveness and ensure marketing is optimizing and measuring and continually improving its efforts.
• Work closely with Marketing/Sales Leadership and Sales Enablement to ensure teams are using tools/campaigns effectively and making necessary updates based on performance data.
• Support use of approved sales enablement tools to be most effective and consistent (ex: Outreach). Serve as the primary liaison with tool support to troubleshoot issues, roll out new features, and optimize platform usage based on evolving business needs and best practices.
• Maintain data integrity & cleanup via regularly auditing programs/automations to archive inactive or duplicate sequences/programs, allowing the company to accurately track what works.

What You Will Bring to Coupa:

• 5+ years of marketing experience preferred, with expertise in both digital and traditional channels and a strong understanding of B2B demand generation and sales processes.
• Proficient in marketing automation tools (e.g., Marketo, LeanData, Outreach, Goldcast), spreadsheets (Excel/Google Sheets), and CRM/BI systems such as Salesforce and Tableau; able to leverage Marketo to its full potential in data-driven, collaborative environments.
• Strong communication and interpersonal skills, with the ability to lead projects, work cross-functionally with North America and South America, and build internal relationships.
• Thrives in fast-paced, dynamic settings, managing multiple priorities with initiative and autonomy.
• Demonstrated analytical and problem-solving abilities, with a focus on translating processes into impactful business outcomes.

#LI-REMOTE

#LI-KG1

At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being . We offer a comprehensive suite of benefits designed to help you and your family thrive:

Global Well-Being Perks (For All Employees Globally)

• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
• Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
• Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
• Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
• Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .

Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

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