Sr Marketing Analyst

NielsenIQ; Colombia; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

NIQ is seeking a Marketing Analyst to drive demand generation across Latam markets. The role focuses on developing strategic campaigns that increase demand and lead generation for NIQ products, with hands-on execution in a global matrix organization.

Responsibilities include leading campaigns, leveraging market insights, collaborating with regional teams, and delivering measurable results through MQLs, SQLs, and ROI analyses. Fluency in English and Spanish is preferred.

Formación

• Proven experience in demand generation or digital marketing.
• Ability to adapt marketing strategies to local market dynamics while aligning with company objectives.
• Strong analytical and problem-solving skills to optimize campaigns.

Responsabilidades

• Lead the implementation of marketing campaigns using digital and traditional channels to drive engagement and demand.
• Leverage market and customer insights to shape campaign strategies.
• Collaborate with regional sales and customer success to generate high-quality leads.
• Measure and report on lead generation activities to drive continuous improvement.
• Build NIQ's brand presence with the global team and adapt assets for LATAM markets.
• Coordinate with regional teams to align objectives and market strategies.
• Track metrics like MQLs, SQLs, conversion rates, and ROI to optimize results.

Conocimientos

Demand generation

Digital marketing

Market knowledge

Analytical skills

Descripción del empleo

• Career Site Team: Marketing and Communications

Company Description

The Marketing Analyst will be responsible for driving demand generation efforts within Latam markets and specifically Poland. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a hands‑on marketer with experience in demand generation, who can work in a global matrix organisation to ensure alignment with business objectives and market needs.

Job Description

• Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services.
• Leverage knowledge of the market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs.
• Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement.
• Build and reinforce NIQ's brand presence, in partnership with the global brand team, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility.
• Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader LATAM strategy from a market perspective.
• Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments.
• Stay up-to-date on the latest marketing trends, tools, and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics.

Qualifications

Required Skills & Experience:

• Proven experience in demand generation or digital marketing, with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape.
• Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape, including customer acquisition, retention, and growth.
• Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives.
• Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment.
• Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the market by impacting revenue.
• Excellent communication skills, with the ability to explain complex marketing concepts in simple terms. Comfortable working with cross-functional teams and external partners.

Preferred Qualifications:

• Fluency in English, Spanish and if possible Portuguese.
• Preferable Experience working in an international, matrixed organization.

Additional Information

Core Competencies:

• Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands‑on approach
• Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
• Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
• Ability to operate in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure.
• Ability to identify and solve or elevate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical‑thinking and creative problem‑solving to address them
• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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