Social Media & Influencer Specialist

Growe Talents; Colombia; On-site; COP 60,000,000 - 110,000,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Retenta, a full-funnel marketing partner for iGaming brands across Latin America, seeks a Senior Social Media & Influencer Manager in Colombia. You will lead end-to-end social strategies across Instagram, Facebook, YouTube and TikTok, plan content calendars, and manage daily community interactions to align with brand goals and local trends.

You will also recruit and manage influencers, coordinate with external agencies, and analyze performance metrics to drive data-driven improvements across

Qualifications

• Minimum 5 years in social media management and influencer marketing.
• Proven background in iGaming or sports betting with sports culture understanding.
• Experience with diverse creator profiles and end-to-end campaign execution.

Responsibilities

• Manage end-to-end social media channels across Instagram, Facebook, YouTube and TikTok for clients.
• Develop, plan and execute content calendars aligned with brand goals and local trends.
• Lead daily community management including inbox monitoring and moderation.
• Conduct social listening to track brand sentiment and trends.
• Identify, recruit and onboard influencers; negotiate deliverables and schedules.
• Collaborate with external agencies to streamline content production and influencer execution.
• Track and report KPIs to build data-driven insights and optimization plan.

Skills

Social Media Management

Influencer Marketing

iGaming / Sports Betting knowledge

Analytics & reporting

Content strategy

Tools

Scheduling platforms

Social listening tools

Analytics platforms

Job description

Our client, Retenta is a full-funnel marketing partner for iGaming brands across Latin America, covering the entire player journey - from turnkey brand launches to long-term retention. Their services span brand sponsorships, media and communication, paid acquisition, SEO, affiliates and influencers, as well as CRM and gamification built to turn first deposits into lifetime value.

Perfect for those who aim to:

Manage end-to-end social media channels for Our Client across Instagram, Facebook, YouTube, and TikTok;

Develop, plan, and execute content calendars aligned with brand positioning, campaign goals, and local trends;

Lead daily community management, including inbox monitoring, direct response, and community moderation;

Conduct social listening to track brand sentiment, industry trends, viral moments, and competitor movements;

Identify, recruit, and onboard relevant influencers and content creators using our internal discovery software and databases;

Manage influencer relationships end-to-end: negotiate deliverables, brainstorm creative concepts, coordinate posting schedules, and ensure brief compliance;

Collaborate closely with external agency partners to streamline content production and influencer execution;

Track, analyze, and report key performance metrics (reach, engagement, video views, conversion) to build actionable data-driven insights.

Experience you’ll need to bring:

Minimum of 5 years of experience in Social Media Management and Influencer Marketing;

Proven background in the iGaming/Sports Betting industry, with a solid understanding of sports culture;

Experience collaborating with diverse creator profiles, including sports influencers, entertainment icons, lifestyle creators, and live streamers;

Hands-on experience with social media analytics, scheduling platforms, and social listening tools;

Strong track record of managing end-to-end campaign execution alongside third-party marketing agencies.

It's a perfect match if you have those personal features:

Strong interpersonal and negotiation skills that help you build authentic relationships with influencers, streamers, and talent agencies;

A proactive and autonomous approach, taking ownership of projects, solving problems independently, and thriving in a fast-paced environment;

Creativity and cultural awareness, with a deep understanding of internet culture, memes, viral trends, and sports;

A data-informed mindset, using engagement metrics to evaluate content performance and optimize campaigns;

Agility and resilience, managing multiple priorities at once and adapting quickly to live event dynamics or shifting business needs.

Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;

Global Medical Coverage;

Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

Performance-Driven Rewards;

Dynamic Work Environment.