Senior Digital Marketer — SEO, Content & Growth Strategy

First Line Software; Bogotá; Presencial; COP 89.280.000 - 133.920.000; Jornada completa

Descripción de la vacante

First Line Software is seeking a Senior Digital Marketer to bridge technical SEO execution with long-term strategy across client projects in Bogotá. You’ll drive organic growth, analyze web data, refine content strategies, and ensure seamless integration across marketing stacks.

You will lead SEO audits, optimize site architecture, Core Web Vitals, and structured data; manage on-page content, email marketing campaigns, and marketing automation.

Formación

• Proven senior-level expertise in technical SEO and on-page optimization.
• Fluency with GA4 and Google Search Console; translates data into actions.
• Strong content strategy, planning, and email marketing experience.
• Experience with marketing automation platforms (Mailchimp, HubSpot, etc.).
• Broad marketing stack awareness of CMS, CRM, and analytics integration.

Responsabilidades

• Lead SEO execution, including audits, site architecture, Core Web Vitals, and structured data setup.
• Drive on-page optimizations and content strategy planning across client digital properties.
• Monitor and analyze performance metrics using GA4 and Google Search Console, delivering reporting that turns complex data into clear actions.
• Manage and optimize email marketing efforts and campaigns through marketing automation platforms.
• Evaluate and support the integration of client marketing technology stacks (CMS, CRM, analytics) to streamline lead management and reporting.
• Partner with clients to meet immediate project deliverables while proactively proposing long-term marketing initiatives.

Conocimientos

Technical SEO

GA4 & Google Search Console

Content strategy

Email marketing

Marketing stack integration

Herramientas

GA4

Google Search Console

Mailchimp

HubSpot

Descripción del empleo

First Line Software is seeking a Senior Digital Marketer to bridge technical SEO execution with long-term strategy across client projects in Bogotá. You’ll drive organic growth, analyze web data, refine content strategies, and ensure seamless integration across marketing stacks.

You will lead SEO audits, optimize site architecture, Core Web Vitals, and structured data; manage on-page content, email marketing campaigns, and marketing automation.